Welcome to Beyond The Wealth

What They're NOT Telling You About the News Industry?

What They're NOT Telling You About the News Industry?

In this episode of the Beyond the Wealth Podcast, host Andres Sanchez interviews Billy Carney, co-founder of Roca News and a Forbes 30 Under 30 honoree. Billy shares his journey from working in investment banking to launching a groundbreaking news platform with a mission to provide unbiased and accessible news for a younger generation.

Roca News has become a leader in the media space by breaking away from traditional formats and embracing innovative strategies across social media and newsletters. Billy provides a behind-the-scenes look at the challenges, breakthroughs, and lessons learned while building a modern media company.

What You’ll Learn in This Episode:

- How Billy transitioned from Wall Street to co-founding Roca News
- The keys to growing a media company in a competitive and evolving industry
- Insights into leveraging social media platforms like Instagram and YouTube for growth
- The challenges and opportunities in monetizing news content
- Why niching down can be a game-changer for startups

Who Should Watch:

This episode is perfect for aspiring media entrepreneurs, founders, and anyone curious about building a sustainable brand in the digital age. Whether you're in media or another industry, Billy’s insights will inspire and inform your next steps.

Subscribe for More:

Join us for engaging conversations with top founders and innovators. Hit subscribe to stay updated on strategies for success.

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Connect with Billy:

LinkedIn: https://www.linkedin.com/in/billy-carney-02a041152/
Roca News: https://www.rocanews.com/

Connect with Andres:

Twitter: https://x.com/_Andres_Sanch_
Instagram: https://www.instagram.com/beyondthewealthpod/

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Contents of the video

00:00 Investment bankers quickly transition to new careers.
04:59 Media industry's competitive, tough to monetize. Adapt.
06:51 DC apartment became our startup office headquarters.
09:45 Breakthrough came by posting content on Instagram.
13:02 Luck and persistence led to eventual success.
18:33 Video content attracts advertisers faster than newsletters.
21:39 Verify followings' authenticity; take promotional risks.
25:10 Shorts subscribers don't convert well to long-form.
28:00 Create long YouTube content to earn revenue.
30:57 Video skyrocketed, gaining views and subscribers rapidly.
36:07 True success requires perseverance, not overnight fame.
38:26 Build a specific niche to attract followers.
41:08 Niche audiences enhance monetization for advertisers.
45:18 Thank you, Billy, for sharing media insights.