Ep.15 Dakota Robertson | Become A Ghostwriting Millionaire

Dakota Robertson  [00:00:00]:

I was in such a pain point of hopping from job to job at unfulfilling jobs I didn't like. And I saw everyone was so miserable, and I knew that was my future if I didn't make a change.

Andres Sanchez [00:00:09]:

Everybody just thinks that you could put a month of work and it's like, dude, I worked really hard on that. Like, no, you didn't. Like, go put in six months of free work and build something up from nothing and then go monetize it. Then you could tell me you put in the work.

Dakota Robertson  [00:00:20]:

Pick one skill that you have interest in and that there is market demand for, because if you have an interest in it, you can learn. You're going to stay focused on it. You're going to stay consistent with it. The big secret is a lot of these big accounts with, like, 500K followers. Plus they're not making any money.

Andres Sanchez [00:00:36]:

They're struggling because welcome, ladies and gentlemen, to another exciting episode of the Virtual Ventures Podcast. I'm your host, Andres Sanchez, and today we have a truly exceptional guest joining us. Please give a warm virtual welcome to remarkable Dakota Robertson. In episode 15, we deep dive into the world of entrepreneurship and personal brand building with Dakota a true force to be reckoned with. With over 500,000 followers on social media, dakota has made a name for himself as a highly successful ghostwriter, creator of the Growth Ghost, and an influential ghostwriting coach, we are thrilled to have Dakota share his expertise and invaluable insights on building a thriving online presence, mastering the art of ghostwriting, and cultivating a loyal audience. Join us as we explore Dakota's journey, uncovering the secrets behind his impressive accomplishments and the strategies he employs to help others succeed in the competitive realm of Ghostwriting. Whether you're an aspiring ghostwriter, a content creator, or simply intrigued by the world of personal branding, this episode is packed with practical wisdom and inspiration that will leave you motivated to take your own virtual ventures to new heights. So grab a cup of coffee, sit back, and get ready for an unforgettable conversation with the exceptional Dakota Robertson. Let's embark on this virtual journey together.

Andres Sanchez [00:01:55]:

I hope you all enjoy this episode. Welcome back to the Virtual Ventures Podcast. I am your host, Andres Sanchez. Today we are joined by Dakota Robertson. Growth Ghosts is the company he has founded. Dakota is known for his ghost writing on Twitter and is well known across the community. Dakota, thank you so much for coming on the show today.

Dakota Robertson  [00:02:26]:

Yeah, thank you for having me, brother. I am stoked to talk about whatever. Awesome, man.

Andres Sanchez [00:02:33]:

I love that. I like to just get the ball rolling right off the bat. Tell us a little bit about who Dakota is, give us a little bit of background on your journey, and then we'll dive into the good stuff.

Dakota Robertson  [00:02:42]:

Yeah. So I guess brief synopsis. I was on Twitter in 2018 because I kept up to date with crypto, and that's where all the news was. Stumbled upon a Twitter growth course in September of 2020. At the time, I was in my second year of college to be a high school teacher. And yeah, I went through the course. I was like, screw it, it's $40. Went through it. Thought it was interesting growing a Twitter account. I tried other stuff in the past, like ebay, flipping, iPhone repair, Amazon, FBA blogging, all that stuff, but this seemed more interesting to me, so I gave it a go. Started writing on Twitter, grew to like 750 followers in three months and just didn't really see much traction. Eventually figured it out and I realized I was learning more on Twitter than I was in college. So I decided to drop out of college and I quit my job at Domino's at the time. And I went all in on Twitter. I was like, screw it, I'm going to make it work no matter what. And yeah, so restarted my account, too. Made it a writing account because that's where my interest was, and I saw that there's people doing well with it. And eventually, like, one year in, grew to 12,000 followers. During that time, I hired Dan Co as a mentor, and he helped me monetize ghost writing and basically, yeah, launched my offer in November of 2021 and scaled to like eleven k a month within 28 days of launching. Wow. Then scale my ghost writing business up from there. Grew my audience, I think it's at like 400K total.

Andres Sanchez [00:04:17]:

Amazing.

Dakota Robertson  [00:04:17]:

And now I teach others how to start their own ghostwriting business. That's my main focus and just educating people on writing. So in a sense, I became a high school teacher just on the Internet.

Andres Sanchez [00:04:28]:

I love that. I love the way to kind of wrap that up. I mean, there's a lot to unpack there. Let's start with how did you feel when you quit your job and you quit school? Like, were you feeling a little scared, a little nervous? Were you confident that you were going to pull through? Let's kind of start there.

Dakota Robertson  [00:04:41]:

Yeah, so I kind of had this maybe delusional confidence in myself because I don't know, it's just that pain of I was in such a pain point of hopping from job to job at unfulfilling jobs I didn't like. And I saw everyone was so miserable, and I knew that was my future if I didn't make a change. So I didn't know how, but I knew I was going to make it work. It just felt like, I can figure this out. And yeah, I also had a cushion because I made quite a bit from crypto, and it was starting to pop off because I used to be an electrician, and I threw all my paychecks into crypto. And at the time crypto started, it was the start of that big bull run of 2021, 2022, and it's just starting to go up. So I had this nice cushion of money that I knew I could withdraw some crypto funds if I needed it, but I didn't. But yeah, so I felt good. I think it might have been different if I had $0 in the bank account. I had like eight K in the bank account, ten k or something. And yeah, I was just like, I'm going to make this work. And I procrastinated for a while on Twitter. I got caught and okay, going to keep writing, keep growing my account and all that, but I didn't monetize it until I took the leap, and I was like, okay, it's been almost a year on Twitter now, and I haven't really made money aside from a little bit of affiliate marketing. And that's when I was like, okay, I got to make a move. I really got to do this. I got to figure this out. I'm down to like eight k in my bank account and I really got to figure this out. So that's when I slowly becoming friends with Dan Co and found out he had a coaching program, and I spent like six k on a coaching program with him, and that's what lit a fire into my ass. Like, okay, I got to figure this out. And that's what kind of prompted me to really get my stuff together and just having that confidence, like someone's got your back or to show you the way, because I didn't really know what I was doing. I still don't know half the time, but that was huge for me. And then since then, I've paid for a lot of mentors in other areas where I need guidance, and it's been a game changer for me. But yeah, throughout the whole journey, I definitely had a lot of self doubt I had to overcome, especially with Sales making a landing page and actually writing content a lot of the time. But overall, I knew I would figure it out, or I've had this feeling I would figure it out. And I think that has been huge for me because I just knew there was no other alternative. There's no way I was going to do something else for sure.

Andres Sanchez [00:07:01]:

It's almost like something non negotiable, like you need to follow through with it. I love the mentor portion. If you've heard any other episodes and for people listening that, tune in. I love mentors. I have had a ton of success with mentors, growing businesses I had prior and this podcast itself. So that's something I want to touch on, but I want to go back a little bit to what we were talking about there. You said you were growing Twitter, but you weren't monetizing it. What did you have to do for people listening who are probably in the same position, what did you have to do to begin to monetize it? Let's kind of hyper focus on that portion and what it looked like because I'm sure it wasn't start monetizing now and then ten days later I'm making 10,000 plus a month.

Dakota Robertson  [00:07:42]:

Yeah, with that Twitter guide I bought in the first place. It didn't have good information in it, like basics in it, but it wasn't good. And the reason I struggled to grow, let alone monetize, was because I was saying the same stuff as everybody else. So you go on Twitter, social media in general, everybody's saying the same thing, these fortune cookie tweets, like if you believe you can achieve and all that stuff. And if you're saying all of that, one, you blend in with everybody else. So you're just a commodity. So why would people follow you? And then two, even if you do get traction, if you're in a bunch of engagement groups or whatever, how are you going to monetize? You're not proving your competence at anything. If someone is a motivational account and they go to sell consulting services for something like, I don't know, sell a product or whatever, it just doesn't align because the people you attracted, they just follow you for motivational quotes or whatever. So the big secret is a lot of these big accounts with like 500K followers, plus they're not making any money. They're struggling because they just put out fluffy content and nobody sees them as an authority in anything. And so they struggle to monetize. It's way better to have 1000 followers that see you as an authority in some domain than 500K followers where you're just saying fluffy stuff. So the one thing I would say that really sets the foundation for somebody is pick one skill that has you have interest in and that there is market demand for. So for myself, for example, I had an interest in writing. I didn't have to be amazing at it, I was decent at it. But you don't have to be even decent at it. You can learn because if you have an interest in it, you can learn. You're going to stay focused on it, you're going to stay consistent with it. So that's the main thing is you have to have interest in some kind of skill and there has to be market, some kind of market demand for it because I could have an extreme interest in, I don't know, knitting. But if I go to monetize that it could potentially be pretty hard to monetize. So you want to make sure there's an alignment with those two things. So find something that you have interest in, something that there's market demand for. And if you need to help finding that, you can ask other family members or friends, what do you know me as? Or what am I good at? Or what do you think I could monetize? Or something like that? Because a lot of times we look at our own life and oh, that's nothing special or whatever, but it helps to get that outside perspective. In this case, I knew, okay, I'm decent writing. I want to learn it. I have an interest in it. I know there's market demand. Let me give this a go. And yeah, so I started studying writing books, taking courses, all that jazz for YouTube videos, and I started learning it. I started teaching on the timeline. I was playing what I was learning and I was teaching on the timeline. And that way I was growing an audience that was interested in writing at the same time I was proving my competence and raising my authority, showing actual tips, threads, all of that. And so I built my reputation as that writer and I did this for a while and then I got Dan Co's coaching and I knew, okay, I want to monetize with writing. So we pieced together an offer that was around ghost writing because I actually built my own account. It was writing focused. And since I built up that audience and when I launched my offer for the ghost writing, people already saw me as an authority. So when I just launched that offer, I got people inbound clients coming to me for my writing services and it made it a lot easier. But if I was just a broad self improvement account, blah, blah, blah, I'm like, hey, I'm going to offer writing services, it would be harder. So the main thing is really picking a skill and teaching on the timeline or teaching what you learn. You don't have to be an expert, just teach the people a few steps behind. And you do that over a long enough time horizon, you can make a lot of money because again, you're proving your competence and you're getting that audience that is interested in that. And that's not the only thing you have to talk about, but it just makes something, a part of your brand where you can prove your competence and then you can go more broad later on. Like you look at Naval Ravikant or Alex RamosI or any of these big names, they can talk about broad content all day long because they've already proved their competence, they've shown their value. And people know, okay, they know what they're doing, but a lot of people, they haven't done that. So they need to put in the work and they need to prove competence and then you can go more broad later on, like Dan Co, he did the same thing, or anyone else. It's a common theme, but you have to put in the work first, which a lot of people don't.

Andres Sanchez [00:12:01]:

Yeah, I think two good key takeaways to highlight from that are one, some people are just obsessed with the follower count, and you're actually doing yourself a disservice by acquiring followers that aren't relevant to what you're trying to put out and that it will actually hurt you in the long term. And then two is to some people are always so scared of giving away free content, but I feel like some people sometimes need to look back and I'm all for this, believe in yourself, but you also have to be realistic and think, would I pay me for this service now? Probably not. So go put out that free content. Go get those opinions, the feelers and things like that. And then once it's relevant, once you can actually see the work, the quality of it, then you go sell that service. But everybody's so quick to like, I've been tweeting for 30 days straight. I now sell consultative writing services that's like me as a podcaster, saying, I've been podcasting for two and months. Here's my offer for $4,500, and I'll teach you how to launch a podcast. Like, no, no one's going to come take me that serious. But you go out and I've got 400 episodes posted, a good following. Like, I would go pay that person a good amount of money to help me stand up my podcast. So that's just me ranting at people not being interested in actually developing the product and putting in the hard work. Everybody just thinks that you could put a month of work and it's like, dude, I worked really hard on that. No, you didn't. Go put in six months of free work and build something up from nothing and then go monetize it and tell me then you could tell me you put in the work, but that's just me going on a rant. Let's talk about the mentorship portion of this. Dan Co was an important mentor of yours. You then said that you parlayed that into purchasing other mentorships in other areas. Let's maybe start at the Dan Co one and build up to the other ones.

Dakota Robertson  [00:13:40]:

Yeah, so start with Dan Co. And I got his mentorship because it's really related to him. I liked his philosophy, and he's just a solid dude. And yeah, so he helped me kind of, one, get clear on the foundations of creating content and all that. He helped a lot with that. And then two, he helped me the fundamentals, like marketing and sales and all that stuff, he helped me with that and the accountability too. And it wasn't like, oh, he kept me accountable. But paying a large amount of money for a mentor that lights a fire into your ass, like, oh, crap, I pay this money. I got to get my money's worth. It's not like a course, $40 course. Or it's like, okay, whatever, $40. It's like, you feel that pain point. So that's one thing I've done countless times over other mentors. I've gotten Leon Costello, I'd say he's probably like one of the top dudes I paid for mentorship. He's a performance coach and really genuine guy, really cares about the people and his program. And he helped me get aligned on the direction I'm going and understanding the importance of identity and not just, oh, productivity hacks and all that. The identity of who you are will determine your habits and all the productivity stuff. So that was a big one. Client ascension, huge shout out to them. They helped me immensely with running my agency. Also gave me the idea for the ghost writing cohort or, like, validated it. I had it in my idea in my head before, but I talked to Andre, but that kind of came to fruition with them. Also, Coach in there now, too. Who else? One guy, but he turned out to be a scammer, so I'm not going to call him out. And Oliver Anwar, I got him as a fitness coach, but I've been training for 13 years. But I got him as a fitness coach because of the accountability. Because I just wanted someone to say, hey, you're doing this shit, you're doing this shit. I know all about fitness, but that's why I paid for that. Because I found myself in a rut at the start of 2023, and I just needed to get that accountability. The common theme for me is I know what to execute on, but it's not until I pay money to somebody else that I find myself, okay, I got to do this because I paid money and they're expecting me to do it, and I execute on shit a lot more when I do that. So I don't know if people can say I'm wasting money, but I do that, and I've gotten a lot of value from it. But also, like, the connections you make because you're connected with high level people. You're getting access to their network, you're getting access to them. The reason I'm friends with Dan, I'd say close friends with Dan, is because I paid for mentorship, got to know him, eventually moved in together, and it was great. And then same thing with other people, too. So mentors people might talk down to it or something if they've never had one, but it's honestly life changing if you get the right ones and you do your research on those people. But yeah, I owe everything to my mentors.

Andres Sanchez [00:16:37]:

Yeah. And something like I harp on a lot in other episodes when we go down in the mentorship rabbit hole, it's like you need to be extremely intentional about the mentor you're seeking out. It shouldn't be, oh, but look how famous this person is, or look how many followers they have. You never know who's going to be a mentor to you. But when you think that there's one in front of you, go take that. Learn from somebody. But be very intentional about selecting somebody that actually helps with where you're going, not where they're going. A lot of people are like, oh, I want to be like that person. So they're a good mentor. They might not be anything aligned to you whatsoever and have not the same aspirations. So why would that person be a good mentor? You were looking at their personality and who they were. Go out and find somebody who aligns with you, who's going to help you excel. And that person doesn't always have to be a famous person or with a big following. It might be your uncle. It might be a friend's dad. Like, you never know. The last person that I had on the pod, like the person whose episode released on Monday, Mac, a friend's dad who used to work on Wall Street in high school, threw him a few bones on some stocks to go pick, and they went way up and he's, whoa, like, maybe this is a thing. Now he's a full time trader. You never know what person is going to come into your life and really drop this knowledge and value on you. And another thing I want to call out is you said you get access to their network. I feel like a lot of people, when they go into a paid mentorship, they feel as though it's a lot about the mentor and I need to listen. And I don't want to overstep my boundary, but it's all about you. I go into a mentorship paying the money that is associated with, because I will respect that individual, that their time is valued, but I'm going in knowing I'm going to make you my friend and that we're going to have a relationship post mentorship, and this is not going to be a one and done thing. And that's where things really changed, because now you're paying for the initial engagement, because you're respecting that person for working hard, building a big following, and having a value on their time. But you're parlaying that into, I'm building up my network of really high level individuals. So I wanted to highlight that because I get questions on, like, how do you pick a mentor? We always talk about mentor on the podcast. Those are really important things to do. And the mindset that you go into these mentorships with is huge. And I know that you understand that because you've been through it and gone and received these mentorships. So I needed to call that out from a Ghostwriting perspective. I had no clue about Ghostwriter. I didn't know anything about this till like a month ago. I'm finding out way more. What are your thoughts on Ghost writing in itself? I know there's sometimes negative connotations to it because people are like, oh, I follow this person because of this, and that's not even them. Everybody loves to talk about the good stuff. Maybe let's talk about some of the negative things that come with this job and this service.

Dakota Robertson  [00:19:15]:

Oh, 100%. So, like any industry, there's shitty Ghostwriter or shitty people that are into that industry, and there's solid people. So I think the one thing with Ghostwriting that is bad or is given a bad rap is a lot of it's just copy paste. A lot of Ghostwriter will take content from other people's accounts, and then they'll just copy paste it for their clients. I called it out today on one person's account. But yeah, the problem with Ghostwriting is such an easy field to get into. And because of that you get a lot of low tier people that just want to make a quick buck and they don't care how, so they'll just copy and plagiarize stuff or even write crappy content for the client and they don't care. But if you get a solid Ghostwriter, it's like night and day difference. You have someone that's actually going to sit down with you and interview you and talk about your story and ask the right questions and then they're going to take that and turn that into content. It's kind of like the client writes it in a way by talking to you, but you're just piecing it together. You're like the editor. It's like short form editors. They don't shoot the film, but they take it and make it look all sexy. And I like that. But yeah, there's a lot of rightfully so. There's a lot of criticism with a lot of Ghost writers because they're just doing these shitty templates. Maybe somebody's in some niche where maybe it's like ecom or something, but then they make a chat GPT thread for their client and it's just totally off kilter with the brand and it doesn't match because they're just riding trends. Also, they don't tell the story of their client. They're just chasing trends. And maybe they're getting those cheap followers that are into the trend and all that, but they're investing the trend, not the person. And the problem is when the trend dies out, so does that person's following because essentially you've just set them up for that. So you'll notice with really skilled Ghostwriter, they're the ones asking questions about their clients. They're getting a deep understanding of transformations they've went through, failures they've went through, and overall who they are as a person, they tell that story. The main thing is the story and the personality and educating people on the lessons that that client has learned and sharing that because that's what builds brand. And it is hard to do. It is hard to do. It does take a lot more time, but that's going to build you a brand and not a following.

Andres Sanchez [00:21:48]:

So I guess for context, for anybody listening and this can serve as two things. One, this can serve as like, I'm just interested and want to learn more. Two, this can serve as I'm a potential customer and I want to learn more about something like this. What does the vetting process look like? I reach out to you right now, I have 50,000 followers, I'm a CEO. I don't have time to tweet about my ecom site. What is the process for you to vet me, go through that to make me a client? And how are you going to go and put out that quality work that makes it look like it's me? Because I know people have this question because ghost writing like those buzzwords, but I love to uncover what's behind the door. When people get the process, they can wrap their head around what the service really is.

Dakota Robertson  [00:22:29]:

Yeah, so first thing I look for is, is this person interesting to me because I don't want to write for anybody I don't find interesting. So I get a lot of ecom guys or crypto guys, SEO guys hit me up to write for their account, but I just don't find them interesting. And I don't want to create content that's like, oh, this is boring. I have a few interesting clients that live interesting lives and have interesting personalities and it's like, yeah, I enjoy this fun stuff. Exactly right. And it's cool because you get to essentially get free consulting from them in whatever their domain is, and you get to ask them questions. Like, these people are very typically the people looking for ghost writers are very successful people and they just want to get more influence or maybe make more sales. But you get to sit down and ask them any question you want because you're creating content. So you're getting free consult calls and it's pretty cool. And I became friends with all my clients and it's cool, if I ever need something, I just hit them up or I got a question. It's really cool the world you're introduced to. But yeah, so that's the first thing. Also, are they financially qualified? So with ghost writing, you're not just writing the content. Typically you're also paying for distribution. And that can come in the form of paying for retweets, that can come in the form of paying for LinkedIn comments, in the form of buying Instagram, story shares, stuff like that. So typically I charge between 3000 and $7,000 a month per client. I started with three K, then I upped it. And I also upsold people to Instagram too, whereas one time I was charging like twelve K a month for a client or done deals where it's like $25,000 to get them to 10,000 followers, $35,000 to get them to whatever followers. So there's different ways you can structure it. But yeah, typically I work with people that are making multiple six figures or seven or eight figures a year. And then what else? Also, what are their goals? I want to know, can I even help them? So a lot of people have hit me up and they are looking to, I don't know, get a bunch of leads for something I have no clue about. And like, okay, I'm just going to refer you to somebody else because I don't feel confident, I don't feel good charging you money when I'm not sure if I can get the result. So that's another thing. And then are they ethical? Like I don't take on people that are known scammers or stuff like that. I don't want to be associated with that, nor do. I want to promote that. So, yeah, I find it's interesting. Are they interesting? Are they financially qualified? Are their goals aligned? And are they a good person? And typically, if they hit that, it's like, okay, I want to work.

Andres Sanchez [00:25:11]:

And so when hiring a high quality ghostwriter like yourself, I'm not only paying for your writing skills, but I'm also paying for the connections and the retweets of people within your network and things like that. Is that correct?

Dakota Robertson  [00:25:26]:

Yeah, that's right.

Andres Sanchez [00:25:27]:

Okay, awesome. I mean, I think it's an awesome industry. At the end of the day, if the Ghost writer is a real quality worker individual, you will do your due diligence, you will grind, and you will be able to put out content that is pretty damn close to what that individual would probably say themselves, and you're allowing them to get a voice. So I love it. And let's talk about the business side of it. Now, you have these high ticket offers. We talked about your ghost writing cohort, Growth Ghosts. Let's highlight that. How does that work? Give us the background.

Dakota Robertson  [00:25:57]:

Yeah, for the cohort.

Andres Sanchez [00:25:59]:

Is the growth Ghosts the cohort?

Dakota Robertson  [00:26:03]:

Yeah. So I kind of just put all in the same thing. So you're talking about the done for you or the done with you, like coaching program?

Andres Sanchez [00:26:12]:

It could be either. Just growth Ghosts in general, like that business.

Dakota Robertson  [00:26:16]:

Yeah. So for the done for you? Yes. Basically, when I take on a client, it's have like, a two hour interview with them once a month, get all the info, turn it into content, schedule it for them, pay for retweets that's like the general process. And then for the coaching program or the mentorship program, where I show people how to start the business, it's quite intensive. It's like a six month program. The first month is all about, okay, here's how you actually grow your social media, because if you don't know how to grow your social media, you have no business charging other people. It's like having a fat personal trainer. It just doesn't make sense. Right. And that's a big problem with ghostwriter in the industry. They put ghostwriter in their bio, but they got, like, 50 followers. That's why they're not yeah, it's funny as hell, man.

Andres Sanchez [00:27:06]:

I'll bring you followers, but I've got 50 followers myself. It's like, I always respond to those people. How come you haven't done it for yourself? Question mark. And I never get an answer back.

Dakota Robertson  [00:27:14]:

Yeah, it's a big problem. So the first month of the cohort is focused solely on that, and I show them, hey, here's how you write, here's the strategy for Twitter, here's how you write threads, here's how you want to think about your brand, all of that. And really one big thing, too, is I'm not just setting them up as Ghostwriter, but I'm setting them up so they have a long term brand. So if they ever want to shift from ghostwriting to copywriting, to email marketing or anything. They have the fundamentals and they can make that pivot because they've built a brand that people know like and trust. So that's the first month and the second month we focus on the ghost writing systems and the business side of everything. So here's how you talk on sales calls. I give them a plug and play sales script as a guideline. I give them all the systems so they know how to automate stuff and kind of delegate and all of that. Here's how you market yourself. So here's how you structure your landing page, here's how you get leads, here's how you do outreach, all of that stuff. And I also have guest master classes from people to other domains that way more experts than I am. So sales have landing page writing, people in marketing, lead gen, productivity, all that stuff. And they come on do live guest master classes which is really cool. And yeah, then the third, 4th, 5th, 6th month is just all about execution because I'm a big believer in you don't need more information. You have all the fundamentals now you just need to execute and be consistent. And we got this big community on a platform called Heartbeat. It's like Circle Discord had a love child. I've never heard of that platform. Interesting. It's sick. It's sick, dude.

Andres Sanchez [00:28:58]:

Okay, check that out.

Dakota Robertson  [00:29:00]:

Yeah, I'm a huge discord fan, so.

Andres Sanchez [00:29:01]:

I'm sure I love it.

Dakota Robertson  [00:29:02]:

It blows out of the water. It's way better.

Andres Sanchez [00:29:05]:

All right, now you got to put that on the agenda. So you've done a great job of explaining ghost writing what you've done and then the services you offer and all of this for someone who's listening and wants to a become a client of yours, what should they do? And then for someone listening who wants to maybe potentially join that cohort or start to learn how to do it themselves, how should they do that as well?

Dakota Robertson  [00:29:29]:

Yeah, so one, if you want to be a client of mine, you can't because I just don't want to take on any more clients. But if you reach out to me then I can refer you to a ghostwriter and you can do that on Telegram is probably best because my DMs are flooded wrongs to right writing. And then two, if someone wants to join the cohort or mentorship, then you can go onto my social medias and you'll see me promoting it. We do close doors at July 1. Right now up until then we're taking on calls, applications, but yeah, you'll see me promote it on my social media. So yeah, Twitter at wrongstowight and then Instagram, Yodakota or Yodakota, whatever you want to say, those are my main platforms.

Andres Sanchez [00:30:14]:

The Star Wars fan is definitely going to say yoda, Koda.

Dakota Robertson  [00:30:18]:

That's what I had in mind too. It is Yoda Koda. But I do like Yoda Koda.

Andres Sanchez [00:30:24]:

Yeah, that's awesome. Something I like to do as we kind of wrap up the episode, and I do this at the end of everyone, and I ask a super simple question. Don't overthink this. Answer it personally, business wise, literally. I've gotten the craziest answers, and the question is, what are you Dakota excited about in the near future?

Dakota Robertson  [00:30:47]:

Building a huge education company. I believe education is the key to freedom. It's one thing people can't take away from you, and it's what allows you to be free. And it's been a huge part of any success I've had in life, and it's developed my relationships in every facet of my life. So I want to help others live a life like doing what you want, living how you want, living where you want, waking up when you want. But, yeah, I'm just really scaling my brand as an educational brand. That's my passion.

Andres Sanchez [00:31:21]:

Oh, that's a great answer. Definitely one of the best. And I love how I could tie this all the way back to the first, like, three minutes of the episode where you said you wanted to become a teacher. You did become a teacher, just not the traditional one. But I want to say I'm a firm believer in I think social media is going to continue to propel as an amazing way to go get education. I encourage anybody around me to lean in. You can learn so much amazing things by following the right people on social media. We need to stop looking at social media as just this social fun application. You can get so much value from it and actually turn some low ROI habits into high ROI habits, and I am a huge advocate for that. So love that answer. I just want to say thank you. It has been an absolute pleasure to have you on the show. Amazing to learn. I know that we're going to continue to stay connected, and just like you enjoy the aspect of meeting new clients through ghost writing, that's why I did podcasting. My number one passion was to continue to grow my network and meet amazing people and get to ask them questions that I might have not been able to otherwise. So, again, thank you so much for coming on the show. It has been an absolute pleasure to meet and have you on.

Dakota Robertson  [00:32:30]:

Damn straight, brother. I appreciate you having me on, too, and the thoughtful questions.

Andres Sanchez [00:32:35]:

Awesome. Thank you. Bye.