Welcome to Beyond The Wealth
Aug. 31, 2023

Ep. 21 Jay Yang | Leveraging Newsletters: A Hub for Building Relationships and Success

Welcome back to another exciting episode of The Virtual Ventures Podcast! I'm your host, Andres Sanchez, and today we have an extraordinary guest joining us - the dynamic and inspiring Jay Yang. Jay is a young entrepreneur, content creator, and expert in building connections and leveraging newsletters for success. In this episode, we'll dive deep into Jay's fascinating journey, from starting a YouTube channel during the pandemic to launching their very own newsletter empire. Jay shares insightful tips on making an impact, building a network, and mastering persuasive writing techniques. So if you're a rising senior or someone early in their college journey, get ready to level up your game! Let's embark on this virtual adventure with Jay on The Virtual Ventures Podcast.

Find Jay
Twitter: https://twitter.com/Jayyanginspires
Newsletter: https://newsletternerd.beehiiv.com/subscribe
Instagram: https://www.instagram.com/jayyanginspires/

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Beyond The Wealth

Description: In this episode of The Virtual Ventures Podcast, host Andres Sanchez welcomes guest Jay Yang to discuss their entrepreneurial journey and the power of building meaningful connections. Jay shares valuable insights and advice for young aspiring entrepreneurs, offering practical tips on writing persuasive content and leveraging newsletters for success. Join this insightful conversation as they delve into personal growth, the importance of curiosity, and the art of taking risks.

Show Notes:
- Introduction to The Virtual Ventures Podcast and host, Andres Sanchez.
- Guest introduction: Jay Yang, an entrepreneur and expert in building connections.
- Jay's agreement with the statement "I stand up to live and I sit down to write" and the importance of adding value behind what is presented.
- The risk of being easily dismissed or ignored on social media and the challenges of staying consistent with content creation.
- Jay's experience with AI-generated or auto-scheduled tweets and the disappointment of seeing them receive more engagement than carefully crafted ones.
- Excitement about interviewing Jay, a young entrepreneur with a strong connection to the younger audience.
- Jay's background in sports and founding companies in college, and their desire to give back and reach a younger audience.
- Providing value and advice for rising seniors and those early in college to help them navigate their lives and careers.
- Jay's journey started during the COVID pandemic by exploring how to make money online, leading to the creation of the Inspired Smiles YouTube channel.
- The breakthrough moment when Jay posted a motivational song that went viral and impacted people's lives during the pandemic.
- Reflecting on the energy and curiosity of younger years and the importance of utilizing that mindset.
- Jay's confidence in the listener's potential and plans to highlight their accomplishments in the future.
- The significance of internships in high school and college, with a mention of the listener's current internship at a growing company.
- Building connections through proximity and time, leveraging the advantage of being a younger person, and nurturing relationships.
- The importance of value creation and relationship building on social media platforms like Twitter.
- The value and potential monetization of newsletters, including sponsorships, ads, partnerships, and affiliates.
- Examples of successful newsletter leverage by Sahil Wu, Alex from Ossy, and Julian Shapiro.
- Encouragement to play the long game, focus on personal growth, and make calculated moves for future success.
- Tips on persuasive writing, emphasizing repetition, feedback, clear thinking, and the use of templates and admired writers for structure.
- Taking risks and trying new things to enhance one's perspective on life and education.
- Jay's launch of "The Newsletter Nerd" and their goal of building a portfolio of newsletters to six figures.

Tune in to this episode of The Virtual Ventures Podcast to gain valuable insights into entrepreneurship, building connections, and developing persuasive writing skills. Discover the power of curiosity, the importance of playing the long game, and the potential of leveraging newsletters for success. Don't miss out on Jay's inspiring advice for young entrepreneurs and their journey of personal growth.

Transcript

Andres Sanchez [00:00:00]:

Welcome to the virtual venture's podcast, episode 21. I'm your host, Andres Sanchez,

Andres Sanchez [00:00:04]:

and today our guest is Jay Yang, a remarkable seventeen year old entrepreneur. He is the founder of Nerd newsletter with over 500 subscribers

Andres Sanchez [00:00:13]:

and a

Andres Sanchez [00:00:13]:

growth intern at Beehive. Get ready to be inspired by Jay's journey as we explore entrepreneurship tech and more.

Andres Sanchez [00:00:19]:

Please help us continue to book amazing guests like Jay by doing something as simple as liking, commenting, and subscribing to our show. Thank you so much for continuing to listen How we doing, Jay? Nice to see you, man.

Jay Yang [00:00:44]:

doing good, man. Thanks for having me on.

Andres Sanchez [00:00:46]:

For sure. Appreciate you coming on the show. I know we've talked about it before, but you get the award for the youngest and most successful guests that we've had on the show. So that's really exciting for me. you've been absolutely crushing it. I mean, there's a reason I found you. You just kept popping up on my page. And finally, I clicked in and saw what you were doing, what you had accomplished, and I knew that I had to get you on the show. I think you're gonna resonate really well with the audience, and everybody's gonna be super interested in what you have. to offer and what you've already accomplished. for anybody listening now, make sure to like, subscribe, comment, do all that good stuff help the show keep growing. So I could keep booking amazing guests like Jay. and Jay, if you've listened to the show, you know, we go right into things. So Who is Jay Yang? What have you accomplished already? Where are you at in your life? Give the people listening a little view in.

Jay Yang [00:01:42]:

Yeah. Sure. so I'm Jay. of rising senior in high school,

Andres Sanchez [00:01:47]:

17.

Jay Yang [00:01:48]:

and for the past 2 years, I've been obsessed with this creator space and building my creator business to 6 figures. aside from that, right now, I'm a growth intern at Beehive. just got into this newsletter space. I see social media kind of as a hierarchy of first, you kind of mastered social media, and then you go to the next level of newsletters, and then it just keeps stacking from there. so I'm just thinking about what's the next step.

Andres Sanchez [00:02:18]:

For sure, what made you obsessed with this creator space? I mean, you said over the last 2, 3 years, it means you were

Andres Sanchez [00:02:24]:

15, 16, 17,

Andres Sanchez [00:02:25]:

like, getting into this, like, what was the catalyst for you getting obsessed.

Jay Yang [00:02:30]:

Yeah. For sure. So I started during COVID. Like I I know many people's journey started during COVID, I Googled, how to make money online. and one of my friends, had a YouTube channel at the time, And so I was like, hey, you know, that's something that I could do. So I actually started on YouTube. I had a music promotion channel, called Inspired Smiles, And what I would do is basically publish other, like, underground underrated artist music on my channel to help promote them, send traffic their way. And so I did that during the summer of COVID. And, you know, it was doing alright, but, you know, obviously not a ton of growth. but then I posted this motivational song on YouTube, and it absolutely blew up. Like, it got a 1,000,000 plus views, shot up my channel. Like, I was on the moon. but I was scrolling through the comments once time, and there was tons of comments. And it was like, you know, this song, you know, inspired me to get out of bed or, you know, this song, I I work out to this song, or, you know, I lost £20 when I run with this song. And it's like, because, you know, during COVID, a lot of people were down depressed, lonely, and, that's kinda when I realized 2 things.

Andres Sanchez [00:03:38]:

1,

Jay Yang [00:03:38]:

a lot of people need inspiration and encouragement. but 2, I could be that person that inspires people, right, little old me, fifteen year old in his bedroom, making a difference, like, a positive impact on the world. and so I started an Instagram page called Jay and Spires. and I started posting inspirational quotes, that kind of thing. Like, I think my first post was, today is a great day be grateful or something like that. Just, you know, kind of cheesy, but, positive encouragements. And it kind of snowballed from there where I got into personal development, self help books, fitness, got started marketing, writing, storytelling. And so kind of evolved through there. But the reason why I'm obsessed with being, like, a creator or, like, online entrepreneur is because to grow your social social media or your business, it's all about adding value to the world. Right? The more value get the more value you give, the more valuable you become. And so I think that's, like, one of the highest pursuits you can do is improve yourself and invite others along the journey.

Andres Sanchez [00:04:44]:

Dude, that was so powerful. Let's go all the way back to the front because there's a ton to unpack in that in that re response there. So how are you so mature at fifteen, sixteen years old, like, to be able to identify, like, the impact you were making with that page and then parlay that and know what was gonna be your next, kind of journey into this creator space. Like, That's not that's not, like, what the typical fifteen, sixteen year olds doing with their spare time. So when did you realize that you were really mature like that and you had a skill that you needed to show the world.

Jay Yang [00:05:21]:

Yeah. Well, my parents always used to say I'm a old soul in a young man's body. Like, I just I like to think deeply about things, like, you know, every night before bed, I'm just like, for an hour, I'll just lay there and just, like, review, like, what happened this past day, you know, would I do well? Would I do not so well? What can I improve on? It's just, guess that's just who I am. but I think maturity comes from both length of experience, but also depth of experience. And so, like, well, it's only been 2 years on my online creator entrepreneur journey. It's, like, I truly believe we live life, not just in length, but also depth. And I feel like I've lived really deeply and just experienced and learned a ton of different things during these 2 years. Like, I was just getting my hands on everything, just trying to learn everything about everything. And, and so that's kind of I attribute to it.

Andres Sanchez [00:06:18]:

Yeah, man. I feel like you're just at the perfect age. Like, I remember, I mean, I'm twenty four now. I remember when I was fifteen, sixteen, seventeen years old, and you have so much energy. And It's, like, when you get obsessed with something you need to uncover more, you need to dig deep, you need to learn every little piece about it, and you have the energy for it. Not to say that I don't have the energy to do the homework and the good stuff now, but I remember when I was your age and man, I I, at 24, feel so ahead of the game. I can only imagine the way that you feel and, like, the person you will be at my age, like, this show is gonna still be around. So I'm gonna make sure to get you back on the show multiple times, but I wanna get you back on the show when you're my age just to be able to highlight all of the amazing things that you're gonna end up doing because it's so impressive what you've already accomplished. And I know that that means that you are going to just continue to skyrocket forward. And I think that's a great time to highlight, dude, this beehive internship. That's awesome. Like, I know internships are a huge part about the end of high school, college journey. You got to go get an internship at a new growing company that's really aligned with where your interests are. Talk about that experience.

Jay Yang [00:07:33]:

Yeah. For sure. So I guess it started about a year ago when my friend, Abi, interned at Beehive last summer. And I saw that, and I was I saw the whole process. And I was like, man, that's super cool. And so, actually, like, I wanted to intern a beehive during the fall. but I was like, I gotta wait till the summer when I have more time, right, school. sports, you know, kind of busy. so I waited 6 months. I obviously did a ton of research about Beehive, like, before, the internship the interview process, I listened to 50 plus hours of podcasts about newsletters, about Beehive, about Tyler Dank, the CEO, and I just obsess over it. And I truly believe, like, if you wanna learn something, one of the best ways to do is just curate a research playlists, go on a bunch of long walks and and take rigorous notes. And I think he has in the perfect position to both, you know, me mutually help them, but then also learn a lot about the startup space, what it means to to transition from seed series to series a and what even is a startup, right, what does a product manager do? All these, like, little questions that, that I didn't understand before.

Andres Sanchez [00:08:40]:

Yeah. That's awesome, man. When I saw that you were doing I just started a B. I have newsletter, like, two and a half weeks ago. 22 subscribers. Let's go. and I thought it was super cool. Like, I think B. I like their UI. Like, I like the way they present the newsletter, offered to people like myself new in the space. I think it's super cool that they're giving you the opportunity to jump in. I know I get a lot of listeners who are in college or trying to figure out what they're gonna do. And I'm always an advocate for making sure that you align yourself with something you're actually interested in. I think it's a waste of time. if you go and do something that you're not super passionate or excited about, especially if you're not getting paid because you're not gonna commit yourself to what you're actually doing. You're not gonna the most out of it, which I think is really important. so it's super cool that you were just able to lock this in some in a space that you're really passionate about that you're creating in right now. When does that internship start, and what do you think it's gonna look like?

Jay Yang [00:09:41]:

Yeah. I started working for Beehive I guess, 2 2 to 3 weeks now. and so it's just during the summer before school starts.

Andres Sanchez [00:09:50]:

Nice. And what are you doing for them?

Jay Yang [00:09:52]:

Yeah. So I'm a growth intern at Beehive. And I know that's very vague, but growth for a SAS startup really means 2 things. It's it's 1, how do we get more customers, or users? And, 2, how do we reduced churn rate. Right? So that's kind of growth. And so the projects I'm working on is helping increase brand awareness about Beehive, but also how do we best communicate to users so they better understand, unlock, and can maximize all the powerful features that BFS offer.

Andres Sanchez [00:10:23]:

That's awesome. I I gotta I gotta see if I could book a master class with you to make sure I'm actually doing everything right and maximizing my newsletter to to continue to grow it because I'm really excited. I'm never traditionally been a writer, but it's something that I would do want to improve. so I'm looking forward to getting to get my hands dirty in this newsletter space. I was doing some research on you, and I was looking through your followers on Twitter. People that follow you And I see a lot of impressive names. I see a lot of my previous guests, a lot of my upcoming guests, and then a lot of my, like, dream guests and individuals on there. How did you go about acquiring this amazing network at such a young age? Yeah.

Jay Yang [00:11:08]:

That's a good question. I mean, the honest answer would be, it was all kinda natural and organic. I I've done a lot of research on how do you like, build a network because that's just something that I think is valuable to everybody. And it's a combination of proximity and time. So it obviously helps that I'm a young person, 17. Like, people wanna help younger people, and that's a huge value add. but you can kind of see it as, if you're trying to get a girlfriend, right? So if you wanna get a girlfriend, what do you do? You you you get close to her and you just be near her, right, you just talk to her a lot. So proximity. and then it's time. Right? So the more you hang out, the more comfortable you get around each other. And so that's the same way with online. It's proximity times time. And so what I do with some people is say I wanna build a connection with someone with a larger following, right? What I would do is I would probably scroll their profile and I would say, alright. What are their interests? What do they talk about? and I put them in a curated Twitter list and maybe I engage with them every day. And then I would just send them cool things. So, for example, Danny Miranda, and this just pops in my mind is I know he's super into meditation. I've been listening to his podcast for, like, the past 2 years. And, so I know a lot about his interest, what he likes, you know, what he's doing. And so when I scroll the internet, browse YouTube, whatever, and I find things about meditation or tips on how to be a better podcaster, I'll just send them to him, you know, just shoot him a DM. Hey. You know, I found this. Here's a few notes I took from this, you know, video. Thought you'd like it. You know, no worries. not. Right? And so it's just about finding ways to add value to people, and it's the same way with creating content. you're not really creating content. You're just creating relationships at scale. And I think that's what David Center, the founder podcast said.

Andres Sanchez [00:12:58]:

Dude, you're really impressive, man. Like, I've interviewed some amazing people, and you're just level of detail that you go and approach all of these different things with. And just your your wisdom when it comes to the different ways to approach things is just so impressive. And and I'm not trying to make this like a fan girl podcast here, but, dude, you're crushing it and, like, keep crushing it. I know. I I follow Danny a lot, and he's been an amazing inspiration for this podcast. I've watched a lot of his stuff. when I saw that you guys were following each other, I was like, that's pretty cool. Is that a goal of yours to get on his podcast? Is that something that's already in the works? because I think that would be amazing.

Jay Yang [00:13:41]:

Yeah. I never really had a goal of, like, being on a particular podcast. but, yeah, it's definitely a goal to become the type of person that attracts people who wanna, you know, interview you. So, obviously, this is an honor to that you'd wanna talk with me. So I appreciate you.

Andres Sanchez [00:13:59]:

For sure, man. No. It's I was super excited when I saw that you were interested in being a guest I hadn't really got to interview somebody younger. I had more traditionally people in their late 20s, mid 30s. And I'm, like, really passionate about helping the younger community. I played sports all my life. I've founded a few companies in college and I had an amazing time. And I always wanted to kind of give back. And then I was able to parlay that into an amazing job at a huge tech company, in a really special program. So I've always wanted to give back, and I just had been struggling to hit, like, the younger audience that I actually wanna work with. So when I saw, when I came across your page, I was like, man, this would be perfect. Like, what an amazing person who, like, owns that audience to come in and tell their story. so I I think this is a good time to to drop some value for any of that audience listening right now. I mean, you're 17. You've been uber successful so far. It's not gonna stop here. What are some tips and tricks and advice that you could give anybody listening right now that's a rising senior or early in college looking to kinda get their life on track or get their career on track.

Jay Yang [00:15:17]:

Yeah. I thought about that question a lot. Like, what would I say to my past self or, you know, what would I say to, like, a younger cousin But I think it kind of boils down to doing great work and hanging around smart people. And Paul Graham just released an essay about doing great work, but, you know, it's very broad, but, doing great work starts with 1, being curious about something Right? What are you most what are you more curious about than the average person? And so, for me, early on in my journey was, how do I craft compelling message that, you know, inspires and impacts people. How do I write in a way to best communicate my message? And so I got really down deep into writing, copywriting storytelling, that kind of thing. but then it's also about trying things. And so I have this framework I like to call, the hourglass method. Right? So it's First, you explore, then you refine, and then you diversify. So before you know, Before you can work on anything, great, you first have to know what you're curious about, what you're interested in. And the only way to know that is to try a bunch of things. So the first thing I'd say is just try things, explore things, you know, start a drop shipping store, sell shoes online, right, start a Twitter account. Right? Just try a bunch of different things, see which you're more naturally interested in maybe things you're more naturally good at than the average person. and then refine. Get really good about that. at that one thing, go all in, do great work, and then diversify. You know? so I resonate a lot with, Daniel Vasalo's, a portfolio of small bets, where it's like, once you get really good at a specific thing, then it's about diversifying and making sure you're you get all your bases covered. And so that's how I think about it for a young person is explore, refine, and then diversify.

Andres Sanchez [00:17:11]:

I really couldn't agree with you more. I think it's super important for people to go out and take that risk, go out and try something new. you will see life differently. Make your first dollar online, and I promise you you will view things from such a different lens. And then even in college, like, you're go you're you're headed to college. So here's a tip that I don't need to offer you because you're already doing it, but I never got like, I was always a b student I was never very interested in school. Like, I didn't wanna put the effort needed to do anything better than b's and c's. because I just wasn't interested. and that was always a struggle, played sports, all the way through college, like, stopped at the 1st year of college. And I started my first business, and I started to actually realize that I was becoming more engaged in school. because some of the things that I was doing in my business were things I was learning in my marketing classes or things I was learning in my finance classes. So all of a sudden, I just became way more engaged in school and started to get so much more out of my schooling experience. And I can attribute all of that to the fact that I had a business because when I was a junior, I was taking these 5000 or 4000 level marketing classes And I was going to the professor. And I was like, hey. Like, what you just taught yesterday added x to my bottom line at my business? Like, it's it worked amazing. What what is next week's class on? And then we'd go to next week's class, and I would be like, this is bogus. Like, it doesn't work. Like, no results. And that was applicable in my marketing classes, in my management classes because I had employees at some of my companies. That was applicable in finance classes when I was learning how to do my books and run my business from a finance standpoint. And that's why I always, like, challenge any friends or family or anybody that come across that's a younger, like, go start a business. And it doesn't need to be, like, doesn't need to be, like, this large scale operation with 30 employees making up 100,000 a month, like, you could go start a little hobby selling cookies or anything. that you and college will become so much more applicable to you, and you'll get more out of it. So that I I couldn't agree more with your point. And that's, like, me adding some more context to the bigger pictures. Like, go start a business because you will get so much more of your education in college specifically because of the ability to relate what you're doing in your business to what you're learning in school, and it's gonna make you such a better person. So I absolutely love that. Let's talk about the new newsletter you launched. the newsletter nerd. This is super exciting. I know in your bio, it says building a portfolio of newsletters to six figures. Give us a little bit about the newsletter Nerd, and then let's talk more about the bigger picture here in your newsletter business.

Jay Yang [00:20:06]:

Yeah. For sure. So I started the newsletter nerd about 4 or 5 days ago. and it was really born to scratch my own itch, so for a selfish reason. because of my internship and at working at behalf of a newsletter platform, I've learned a lot about newsletters in general. like how to grow a newsletter, how to write persuasively, different audience analytics, how to grow a newsletter. When I get obsessed about topic. Like, the number one thing I wanna do is just talk about it, right, write about it, share it. and so the newsletter nerd is my way of not just documenting what I'm learning, but also documenting how do you start a business, newsletter from 0 and go to, you know, 10,000 plus. And so, the newsletter nerd is 3 short examples of different newsletter, like, different things the top newsletters are doing. two growth tips that I'm applying to my own newsletter. so I'll be running different experiments on different growth channels like Twitter, linkedin, Reddit, paid channels, all that. and then one favorite tweet. And so every week, I'll be sharing a 321 format of everything newsletters.

Andres Sanchez [00:21:14]:

Dude, I'm I'm gonna be a subscriber. I think I could definitely use those tips that you're mentioning, so I'm really excited. super excited for you that you just launched this new journey. I know when this episode comes out, it'll probably be a few weeks, not a few days. So I'm excited for people listening to the episode. Like, that newsletter is gonna be linked in the bottom. Go check it out. Go subscribe. Like, there's gonna be value that is gonna be able to drop for all of you. So I'm really excited for you from that perspective. Let's dig into taking a newsletter portfolio to 6 figures. how many newsletters do you want in the portfolio? What topics do you think are the most valuable to talk about? Give us some insight into that.

Jay Yang [00:21:59]:

Yeah. so I don't have a number of newsletters, but the way I see newsletters, so Sean Prairie had this idea that, an line audience is like a stem cell. Right? It can transform into different things. I would argue a newsletter audience is the stem cell because you know, social media audiences are, you know, they're different, they're kind of volatile. You don't exactly know what if you get banned, whatever. We all seen what just happened to Twitter with threads, right? there's obviously some battling going on. And so I think the greatest insurance is to build a newsletter. And I think because the market is evolving and people's awareness levels are rising, people are going to start, being aware of why a newsletter is so important. But the way I see newsletter is a stem cell where you can make money through the newsletter. Yes. But it's also spinning different businesses on top of that. So, for example, we can take Sahil Wu. Right? He has a really large newsletter. He makes money through sponsorships. through ads, through partnerships, through affiliates. But then he also has different businesses on the back end, right? He has a fund, probably has a bunch from agencies. he probably does some consulting work. The newsletter is just like the first step to get to the next step. And it's it's your hub to then spin off to different businesses, if that makes sense. So, like, a lot of people like Alex from Ozzy right now, but, you know, Alex spends 70 k a month, for creating content, but he doesn't make any money off of the content itself. It's because he's driving people to acquisition.com, which is his investment portfolio. So it's it's playing different and larger games. like another person, for example, like, I'm, I'm super down into this, creator capitalist route is Julian Shapiro, right? He'll, he'll go in the dark for 3 months and then release a huge start, like, a huge handbook about startups, writing well, all these different things. But he gives them out for free because he's attracting the type of people that he can then invest in. And so I think it's just playing a larger game. is is what I'm thinking.

Andres Sanchez [00:24:08]:

Yeah. No. That's I I had seen both of those examples, and I thought they were super interesting. heard Alex Ramosi saying he's spending 70 can content. He's not making a dollar back, but I agree. It's it's about the bigger picture. Like, so many people are short sighted and, like, need results now or need to see results now and are not interested in playing the 5, 6, 7 months out game or even 5, 6, 7 years out game. And I think that's, like, really sad because you put you leave a lot on the table. I'm in sales and the product that I sell typically has longer sales cycle and is a little bit harder to adopt. and my manager, the other day, was like, I'm investing in you, and I like you because you have one interesting trait that most people don't, especially in sales. is that every move that you've made over the last 6 weeks in this new role compared to some of my sellers who have been in in a job like this at this company for 15 years and you've been here 9 months is that I see all your moves are calculated. I see you're setting up all of these interactions, transactions, deals, just to set you up for 5, 6, 7, 8 months down the road instead of pushing them to close now or trying to get business now. And I am always been somebody who when you can step back and look at the bigger picture, like, man, you'll see so much more. than you would if you were just trying to make that quick impulse decision. And I think the first time that happened to me where I was, like, about to make an impulse decision, and I kinda stopped myself, and I stood back. And then I saw the other decision that was clearly a better option. And I did that and it worked out great. I was like, woah. Have I just been, like, impulse doing things for so long that I am just numb to, like, the fact that I wouldn't even look at what's option b or c or d. And I think that's, like, super important is to play the long game. Like, don't do things with the intent to get instant gratification. Like, you will most likely fail or you will be you will, like, make yourself fail because you'll be down on the fact that you haven't blown up. And I think staying on Alex or Mozy is a great example where He built his YouTube channel. And I think he had I think he only had, like, a couple 100 subscribers in the 1st 9 months of channel. And then from 9 from month 9 to 10, he got 65,000 subscribers. So it's like and it's like that mean, that where there's two people, like, one above the other and they have pick axes and they're just going. And one guy's probably got, like, 3 days' worth of digging left to a whole wall of diamonds. And the other guy is headed back where he needed just an inch left but he quit because it had taken too long. So it's like and, obviously, be calculated. Like, if you're doing something that is no results whatsoever No structure, no vision. Maybe don't just sit around and waste time. But if you've put time into something you've done the research, you see the potential, don't give up 2, 3 months in. Like, you might have something great on your hand. See it through. And obviously, like I said, be smart about your money. Don't just throw all your money into something because I'm telling you to do it now, but don't give up on something so easily, which think is a great example for you too. Like, you've you decided when COVID came that you were gonna obsess about creating, be a creator, online, you said I'm gonna build a great network. And, like, now we're here on a podcast, two and a half, three years later, and you've accomplished all of those things. And you've done no during this episode, you haven't been like, I did it. I made it. Like, it's only been like, and this is what I'm doing next. And this is what's coming And this is what I'm working on next. So I'm like, man, really kudos to you, dude, for being so driven and, like, so self aware on everything going on and can continuing to follow your passions and the trends. you're you're you're really doing amazing. I want to just highlight one more thing here, because I know we get a lot of listeners who are on Twitter, trying to get their Twitter going. You mentioned persuasive writing. I think that's one of the hardest skills to learn is how to articulate your message to the audience that you want. What are some tips and tricks and hacks that you've kind of come across to make you a better writer, to improve your writing, and to help anybody listening who wants to hit an audience.

Jay Yang [00:28:43]:

Yeah. It's a good question. so I would say to learn any skill, it's two things. You need reps, and you need a type feedback loop. Right? And so in the beginning, it's all about quantity. Right? I used to write 10 plus tweets a day on Twitter, just putting in the volume. but then it's also iteration where it's not just volume, but it's also getting better with each tweet, with each piece of writing. And then The second thing I'd say for writing is there's 2 parts of writing. There's the structure, so how you how you write, but then there's also the thinking. So thinking behind the writing. And I think a lot of times we stress too much about the structure, and not enough about the thinking. Right? You can find how Right? The structures, the frameworks, the the templates anywhere on the internet. Right? Just search copyright, and you'll find different formulas. But it's about To me, it's about the thinking because when you become a clear thinker, you write more clarity. And obviously, it's a loop, right? The more you write the clear you think. but for structure, it's doing copy work where I would, you know, read 3 foundational books and find 3 writers that you admire and then just hand copy, their writing. And one, you subconsciously pick up on the structure, how they write the rhythm, the flow, all that. But then you kind of zoom out and you say, alright. How what is the big pick here because, the best writing happens, like, away from the computer, like, not on the page. So Ryan Holiday has this thing where it's like, all success is a lagging indicator. And so when when I'm writing and I'm in the flow and it seems effortless, That's just an indicator that I've done the work ahead of time. I've put in the research. I've gone on walks and thought about and and mulled over an idea. And now I'm ready write. I've, I've stood up to live, so now I can sit down to write. and I think a lot of people try and study the structures without having something, like, worth saying. And and that kind of sounds it it's a mix of doing stuff, but then also, learning how to write in a persuasive way.

Andres Sanchez [00:30:47]:

Again, I think that's just a spot on answer. Like, I love the I stand up to live and I sit down to write. Like, that's super cool quote there. And and I agree. Like, no matter how pretty and amazing you you present what you've written, If there's no value behind it, if it's empty, what's the point of reading it? And if I do read it, I'm probably just gonna write you off right there because you got me with the way it looked. and then you didn't deliver me any value. And I think that's, like, the scariest part about social media is that, man, people are very quick to leave you or not pay attention to you or write you off. So, like, you've gotta be really crisp on the messaging and what you deliver. think that's something that even I struggle with. Like, it's hard to, like it's it's hard. I record 3 to 5 episodes a week. I have an editing team that goes through and clips the videos and edits the videos. But then I post them all. I make all my tweets on my social, the company's social, I write our newsletter. I write our blog post. Like, it's tough, man, to keep up with all of this stuff. And it's so easy to get lost in the, like, Alright. Like, I'll just AI generate a few tweets for the week and schedule them out and post them. But it's like, when I go back and look and I'm like, man, like, my AI tweet or my auto generated tweet got a 100 impressions, but the 2 tweets, around a 100 impressions, but the two tweets that I put time into

Andres Sanchez [00:32:14]:

3400.

Andres Sanchez [00:32:15]:

It's like the results are telling you right there. You need to just put in the extra work. I just think it's tough sometimes for people, but I mean, dude, this has been an amazing conversation, super inspiring. I think I myself have gotten so many good nuggets out of this, like, then I'm gonna take notes out after the show. and start to implement into my business. So I thank you for that. And I'm sure there's people listening right now that are thanking you through the phone. for all of these amazing, all this amazing advice that you're giving at such a young age is just extremely impressive. so dude, Keep crushing it. I end every episode with the same question, and I'm really excited to hear your response for it. And that question is, Jay, what are you excited about in the near sure.

Jay Yang [00:32:59]:

Yeah. That's a great question to end with. I'm excited about this, the newsletter nerd newsletter. I'm really bullish on the newsletter space in general. And I think there's a gap in the market that I can fill with a building public style newsletter.

Andres Sanchez [00:33:14]:

Dude, I'm super excited for it. I'm gonna be subscribing right after this so I'm looking forward to following you on your journey. I'm looking forward to disconnection right here and and and staying close. I'm really bullish on you and and what you have to offer to the world over the next few years and forward. I'm super excited for you and your journey. working people follow you, working people interact with you. I want anybody who's listening and who has stuck around for this whole episode to be able to go meet you, interact with you, gain some value, where where where would you suggest that?

Jay Yang [00:33:51]:

Yeah. So I'm most active on Twitter. Jay Ng inspires. So jayyaandginspires. And then, obviously, through my profile, you can go on my newsletter. I have 2 newsletters right now, the newsletter nerd that I just started, and the Sunday story perneur where every Sunday I just document 3 things I'm learning as I'm building these businesses and learning skills. so if you wanna keep stay updated on my journey, the newsletter's the best place.

Andres Sanchez [00:34:19]:

Dude, awesome. Jay, it has been an absolute pleasure. Super excited for this episode to come out, and I know people are gonna love it. Thank you again. I can't say it enough. Thank you again for coming on the show. Making some time for this. This episode is I know it's gonna be one of the best ones we have. So, again, can't wait to stay connected, and I wish you the best, man.

Jay Yang [00:34:44]:

Thanks for having me on.