Ep. 13 Taylin Simmonds | Unlocking the Power of AI: Asking Better Questions for Quality Results

Taylin Simmonds  [00:00:00]:

I hate to say this, but as a college teacher, I wasn't making very much money like gross. I was only clear in like forty k Canadian. I think a lot of people like to attribute their success to like, hard work. And I never would never take that away from anyone. But I also think it's foolish to not look at all the lucky breaks you got along the way. When I look at my success, man, like, dude, I don't wake up early. I actually sleep in a lot of days. I stay up too late. I have quite a bit of terrible habits. Like, I'm working on my eating. I don't always hit the gym every day. Dude, I'm so imperfect at this. So if I can scale an agency to 70K working like a full time job, I think a lot of people can.

Andres Sanchez [00:00:35]:

I love when I get to talk to people like you. And one, kudos to you for being super straightforward. Welcome back to the Virtual Ventures Podcast. I'm your host, Andres Sanchez, here for another episode. Today we have an amazing guest with us. Taylor Taylon is the founder of Ghostly, a content social media marketing agency. I'm really excited for you to be here, Taylor. Thanks for popping on.

Taylin Simmonds  [00:01:11]:

Yeah. Thanks, Ben. That was a very energetic introduction, and I noticed do you speak Spanish?

Andres Sanchez [00:01:15]:

Yes, I do speak Spanish.

Taylin Simmonds  [00:01:17]:

The way you said Andres, I'm like, that sounds like someone who is in Spanish.

Andres Sanchez [00:01:22]:

Yeah, man, that's awesome. And I just try and bring the energy snap from 5 seconds before we started to now try and pick up the energy. Something I always forget. Make sure to like, comment, follow, give us all that good stuff as we try and grow and continue to go get amazing guests like Taylor and have them come tell their stories. Taylor, like I said before, we hopped on, I like to just go right into it. Tell us a little bit about you. Who is Taylor?

Taylin Simmonds  [00:01:46]:

Yeah. I feel like the older I get, the harder it is to answer this question because you just have so much more ground to cover. I think I'll start out that I used to be a college teacher. I became a college teacher when I was 22 or 23. I thought music production and business did that for like seven years. But I started or ended up in a long distance relationship with a friend of mine I'd known for like seven years. She lived in Germany, I was living in Canada. Really wanted to get location freedom so that we could find a way to make our relationship work. I also like I hate to say this, but as a college teacher, I wasn't making very much money like gross. I was only clearing like forty k Canadian. And you convert that to us and it's like, holy. You're like barely making anything as a college teacher. So I love the job. I look at it as a period in my life that was very much about skill stacking, like, learning how to be a better public speaker, think more clearly, write more clearly, hold the room.

Andres Sanchez [00:02:40]:

I love that.

Taylin Simmonds  [00:02:40]:

Definitely something that yeah, I'm super stoked that I did it. There's a lot that translated as transferable skills when I later went into marketing, but how I ended up Ghostwriting so what ended up happening was, like, a bunch of flukes in a row. I met this guy named Liam Percher.

Andres Sanchez [00:02:55]:

Who'S like, that's always how it goes, right? Sorry. I feel like that's just always how it goes, dude.

Taylin Simmonds  [00:03:00]:

Yeah. I think a lot of people like to attribute their success to hard work, and I never would never take that away from anyone. But I also think it's foolish to not look at all the lucky breaks you got along the way, because when I look at my success, man, I'll explain this. It's such a fluke. So I met a guy comes to Kelowna, Canada, where I live, and he's a realtor. He finds me on LinkedIn, and I never, ever go on LinkedIn. And he just DMs me. And he's like, oh, hey, I see you're investing in real estate. I was doing it kind of on the side. He's like, Are you looking to buy a house now? For some reason, I responded to his DM, and I've never responded to a LinkedIn DM in my entire life, so I don't even know why I did it. We end up becoming friends. He introduced me to this guy named Liam Kircher who was like, I just made all this money on Twitter. And I'm like, how is that even possible? I knew nothing about social media. I'm like, this dude's clearly scamming. But he shows us the back end of his business, and he promised me that you're going to post on Twitter for a year. It'll change your life. And this must have been February 2022, and that's when it was. I was still a college teacher, and I'm like, what do I have to lose? Like, screw it. I'll do it, like, one year of posting on Twitter. So I do my first post on Twitter, and he sees it, and he's like, yo, you're actually doing it. That's legit. People don't usually take action. He read, tweets it. Dakota Robertson sees his retweet and is like, on his profile picture. I think I see the background in Kelowna. Does he live in Kelowna? So he DMs me when I have one follower and he's got, like, 40K, he's like, Yo, do you live in Kelowna? I'm like, yeah, I do. He's like, Dude, so do I. I happen to be in Austin, Texas, so we start chatting. Long story short, from here one day, I asked to join his Ghost rating team. He's like, sorry, man. It's like, already full, but do you want me just to coach you? I was like, Fuck, I don't know, what's the offer? He's like, oh, send me X amount of dollars, and I'll get you to ten k a month, and I'll give you the leads, I'll give you all the systems and everything. He's like, I've coached two people before, and they're killing it. And I'm like, well, let's just throw it a Hail Mary. Just sent them the money off a credit card. And long story short, man, we got to like, forty k per month in maybe like two to four months ish, and then we scaled it up to like, seventy k, and it's like, just over.

Andres Sanchez [00:05:01]:

We're talking about revenue here, right?

Taylin Simmonds  [00:05:03]:

Yeah. Rev.

Andres Sanchez [00:05:04]:

Wow, dude, that's amazing.

Taylin Simmonds  [00:05:06]:

Yeah, we scaled, like, really freaking fast. And like I say, a lot of luck. I did work really hard. I won't take that away from myself. But working a full time job while running this agency, dakota had more than enough leads, so he was just, like, giving me leads. I had all the skills from being a teacher, from doing sales, from doing other jobs growing up, so I was able to close really fast, fulfill, execute scale, and it is a year later, and Liam was right. It actually changed my life.

Andres Sanchez [00:05:31]:

Dude, that is amazing. I love when I get to talk to people like you. And one, kudos to you for being super straightforward, because a ton of people like to say, oh, I woke up at 445 in the morning every day, took an ice bath, and now I'm a multimillionaire, or I work 75 hours a week for the last seven years, and that's why I'm a millionaire. But there's like, a lot of luck that comes into play, and that's just a fact. There's amazing people with amazing ideas that go nowhere, and there's people with decent ideas that said them on the right day or at the right time or in front of the right people, and now they're huge. So one, kudos for that. Two, I love how you took that leap of faith. Just said, screw it, I'm going to put my credit card on Venmo or Cash app or something. I'm just going to send the money and see what happens. And it's funny, the person that I met with yesterday, like I did a podcast with yesterday, they also are on Twitter, and they post a lot, and they spend a lot of money to get into these groups and grow their page. And they kind of took a leap of faith as well, and it really worked out for them. So the reason I bring that up is because these episodes will come out back to back when they do. And for people listening, I've met with enough people from Twitter that have taken this leap of faith, and all of them have been really successful. So if you're listening and kind of on the fence, go do it. Go take that leap of faith. Go tweet all the time. I think it's going to set you up for success.

Taylin Simmonds  [00:06:51]:

Yeah, dude. 100%. At some point, you do just have to have faith that you can pull it off. And I'm no outlier. At least in some ways. Maybe I am, because that is kind of an anomaly to scale an agency so fast. But dude, I don't wake up early. I actually sleep. Been a lot of days. I stay up too late. I have quite a bit of terrible habits. Like, I'm working on my eating. I don't always hit the gym every day. There's some days that I show up to write and I'm just like, fuck it, I'm going to watch a movie. Like, dude, I'm so imperfect at this. So if I can scale an agency to 70K, working, like a full time job and not being this dialed in, extremely disciplined CEO, I think a lot of people can. If you just show up and are consistent and reliable, you don't have to be perfect. You do just have to take imperfect, consistent action. Yeah.

Andres Sanchez [00:07:35]:

And again, I love how real you're being with all of this because I think that's super important. I think that there's so much fake stuff on social media. So now when people listen to this and can associate this with your brand, at least from my perspective, I would be more inclined to work with you just because you're real. You've proven that you can pull off the results. Like, that your page and everything speaks for it. But you're also not some fake person trying to come off as this guru or this like, I knew it all. You're very open to that. There was luck involved. You made the right moves and put yourself out there and took the risk. And now we're here kind of to segue from that. Let's talk about you taking that leap of faith. I know we touched on it. Let's go a little more in depth. What did that look like? How was that like, I know you said that you were kind of put on this person. What was that process when you took that leap of faith? What did that time look like? Because I know it probably wasn't all beautiful.

Taylin Simmonds  [00:08:27]:

No, dude, it was really hard. I remember getting on a call with Dakota. So funny. He was out for a walk in Austin, Texas, and his phone had, like, the crappiest Internet. So we're like, on a video call, and it's all like, pixelated and blurry. I can't even make out what he looks like. And he's like, yeah, dude, send me, like, X dollars and we'll just get started. I'll coach you. I'm like, okay. And it was us. And I'm getting paid in Canadian, right? So for me, it's like, actually quite a bit of money. The Canadian dollar is so bad. So I was like, oh, shit. You know what? He's done it. This seems like a good deal. His guarantee was just too good. He's like, I'll actually give you the leads. And that's one thing I've noticed, is if someone is selling you just the education, I would be a little bit weary on the results that you can directly expect, but when someone's like, yo, I'll give you the business and the education, that's a really insane offer. And that's what he did offer me. That was much different than anything else I'd ever done. But once I accepted it, he was just like, hey, here's the Tweet frameworks, here's the notion systems. I want you to write these threads for me. And it was a lot of work, man. I was working full time. I was also trying to get another community based business off the ground, and I was like, shoehorning this in. And I remember being up really late a lot of the time. There's one question that people ask me a lot. They go, how do I get started? Like, I'm just new to ghost writing. I'm new to writing on Twitter. I want to make money. How do I get started? I'm like, Look, I can only tell you what I did. I worked for free for six months for another ghost writer, and he lived in a different time zone, and he lived in Europe, and he wanted me to write two threads a day for six months. And I did it unpaid for six months. And back then, I wasn't as good at threads as I am now. Our agency has done hundreds of threads per month at this point, so I've gotten a bit faster. But back when I was a newbie, that was a lot of freaking work to write two threads. There's like, hours. And he would sometimes wake me up at three in the morning, be like, yo, I need these threads in 2 hours. I never complained. I never was like, dude, what the fuck? It's three in the morning. I just sucked it up, got up and was like, you know what, I just want to get the experience. I want the social proof. So I just wrote for him for free, and I knew what accounts he was writing for, and I would screenshot all the social proof whenever a thread I wrote did well. So this is one thing that accelerated me, is I did have a lot of experience before I took on Dakota's coaching, so I wasn't starting from ground zero, but that was a lot of, we'll say, reps and behind the scenes, just like, stacking social proof. And then when I did launch my business, I already had this huge stack of testimonials and social proof that allowed me to scale really quickly. And people are trying to skip that step. They don't want to do the really hard, just skill acquiring grinding work. And I get it, it sucks. But the way that I think about it is, do you want to struggle for the next, like, three years because you're trying to do shortcuts, or do you just want to work really hard for free for six months and then take an exponential leap? And I would take that second option every time.

Andres Sanchez [00:11:06]:

Yeah, and I think it's a great point here. A lot of people maybe aren't willing to work for free, aren't interested to work for free, because at least right now, society is really big on value yourself and make sure you're pricing yourself at what you're worth. And I get that. I think that's 100% correct when it's the right time. But if you're somebody with 100 followers and you've never ridden a threat in your life, and you decided one day, hey, I'm a ghostwriter now, and you come to me in my DMs, because I get it all the time. I get people coming to my DM. Hey, do you want to become bigger on Twitter? Like, I'll write for you, and then I look at their account and they have 30 followers, I'm like, oh. I mean, I would think that you would be able to do it for yourself before you did it for me. And I love that you went through, and it's almost like a little bit of motivation as well. Like, you bet on yourself, like, I'm going to go do this for free for six months. And it's not free. It's free for the person. You're doing it for you. That's a lot of time that you effectively put into this. So you're betting on yourself, and you're going to be so much better of a person. And then when it comes time to actually deliver, you are locked in. There's no questions. There's no hiccups, because you never know when you're going to get that make or break client where it's like, oh, my God, I got lucky again. Luck. You get a huge client, you get one month, maybe even just one week, to prove to that client that you're going to be on their payroll going forward and provide them value. If you skip that step of getting ready, which so many people do, you might blow it. Like, you might get the opportunity, blow it, and then boom, you kind of just shot yourself in the foot and ruined what could have been a potentially really big business. So I love that you called that out. I love that you work for free. It's something that I've spoken about on other episodes. I think building case studies for yourself is really important, being able to build those reviews and things like that.

Taylin Simmonds  [00:12:47]:

There's, like, one thing you said that I would love to touch on a little bit, because I think especially younger people are really missed by this, is you said you need to value what you're worth. And I don't really like the idea that we get to create our own value. I don't know if that's correct in the business market sense, maybe in a self belief, like confidence sense, maybe but let's say you're offering a ghostwriting service. I can't just go to somebody and say, I am valuable to you. I'm only as valuable as my skills and ability to get a specific outcome. So I break it down into two pieces. You have belief, and then you have skills. So if you have a high amount of skills, like, you're a really good writer, you can go viral consistently. You can get amazing outcomes for clients, and you're only charging, like, $50 a thread, well, then that advice is really good. It's like you lack belief in yourself. Your skills are literally beyond your scope of belief. But a lot of people take the opposite approach, which I think is wrong, is they don't have the skills. And everyone's telling me, I just need to value myself. I need to charge, like, five K a month. It's like, you don't have the value to do that. And that's not me, like, shitting on you and telling you that you're not good enough. That's me saying you need to go through a skill acquisition phase. You're in learning phase right now. Look at it. Like Seasons. You're in the season of learning. Learn skill, stack, network, build up your value and your momentum to match what the market wants and what the market needs, and then have that belief to back it up. So you can negotiate to get what you're worth, but you can't skip the step of skill acquisition.

Andres Sanchez [00:14:11]:

Yeah, I just couldn't agree more with you. And I think something that's really important and this kind of all ties into the current society and the current message being pushed out. And my opinion is, like, the current message right now is, like, shitting on people with nine to five s, and everybody's got to be a CEO, entrepreneur, owner of a business. And I think we forgot how hard it is to start a successful company and do that over a period of time. And everybody's in this thing, we're like, Well, I'm worth this. I'm worth that. And it's like, Dude, you haven't done anything. You haven't done anything to make yourself worth that. Why would I pay you $4,500 to write for me when you're telling me you have never had a client before, but you're worth that? Because that's what society's telling me. That's what I'm worth now. I got to value myself. So I'm not big on all that. I love people that work hard, show up, show results. If you come to me with an offer, I'll hear you out. But if you're wasting my time, it's an immediate no go. If you show up and you've got results, you've got testimonials, it's like, all right, I get it. That's what you're worth. Good for you. That's like a whole other rabbit hole we could go down on another time. But let's talk about ghost writing. I've just recently got on Twitter more over the last year and a half. I love it. I started to learn more about how some of these people aren't really the people that are on the accounts. There's other people writing for them, like creating the content. Break that down for me.

Taylin Simmonds  [00:15:31]:

Yeah. Ghostwriting. I guess it depends on what the client wants, but it is writing for other people on social media, and I would say you want to sell a specific outcome in Ghost writing. So a lot of people assume from the outside looking in, that they're just writing for someone on social media. You're just posting content, but it's like, you got to nail the client's voice. There's a big difference there between how you frame content. Can you write in multiple voices? Can you step outside of yourself and do things that might not be natural to you when you're writing? Can you get desirable outcomes? Like, can you actually get people followers? Can you get people leads and generate leads? Which I think is even harder than followers, in my opinion. Like personal brand? Can you build brand? Do you know what brand is? Can you work with the client? One big mistake I made early on, on because I didn't quite have the self belief that I was a solid Ghost writer. So I would always hop on the call with them. I'm like, okay, so what kind of content do you think we should create? What kind of direction should we go in? And they're just like, Dude, that's kind of what I'm fucking paying you for. What are you asking me for, man? You're a marketing expert. And my identity hadn't caught up to my success yet, so I didn't see myself that way. But he's right. If you're going to get on a call with someone, I think it's really important to understand the nuances of social media marketing and what the person is truly trying to build. Because you can just go viral if you do, like Chrome extensions websites. They're kind of called, quote unquote, like cringey content. You can go viral with it. But I've had clients that are like, hey, I really want followers, but you're not allowed to write that. Well, now it's like, okay, do you have more tools in your toolkit? What are the principles of going viral? Can you attract the right audience? Can you even just say no to clients like that if that's not within your wheelhouse? There's actually quite a bit that goes into running a legit Ghost writing agency or a content marketing agency. And I think a lot of people getting into it have unfortunately soured the name of Ghostwriting a little bit, because I love that you have these ambitious young 20 year old kids hitting, like, ten, twenty k a month of Ghostwriting. I think it's great. On the downside of it, I don't think they understand the game well enough to not churn and burn clients. And it kind of makes a bad name for everybody else. But I'm sure that's the same in all areas of business and not just ghost rating.

Andres Sanchez [00:17:39]:

Yeah, I like to relate things back to my original business, which was selling sneakers when I was in college that was really popular at the time. And I was like, Shit, there's a lot of money to be made. And it was kind of the same thing. There was the senior resellers or the people who had been in the game for a while that just get it, have their client base. There's people like myself who understood business, and I love shoes, but I'm not addicted. I want money over the shoe. Like, I'm going to sell it. I'm not going to keep it. And I understood business and the right ways to transact. And then you had the 14, 1516 year olds who were content making $4 on the shoe because they didn't really need the money or didn't really care and didn't get it, and essentially just tanking the market and making it look bad. I get that perspective. And I guess maybe a good question, because I just completely derailed that with a stupid shoe comment. I guess a good question is, how does that work when you engage with the client? How do you emulate that person's voice? How do you act as them when you go to create these tweets and these messages?

Taylin Simmonds  [00:18:39]:

Yeah, there's a few different ways I like to archetype them. This is taking one from Youngian Psychology, where you could even say someone like Andrew Tate is an archetype. It's very polarizing, bold language. There's no nuance. It's like, do this or you're a loser. So I actually had a client kind of like him, very polarizing. He's just like, oh, yeah, if people don't work out every day, they're fucking losers. I'm like, okay, if I write like Andrew Tate, and I have that in mind, I could probably get this guy's voice. Right? I've had other people that were Harvard graduates, and they were very nuanced, and they like to write very intellectually. So whenever I was writing their stuff, I had to make it a bit more wordy. There's this thing in writing where you typically want the object to come before the action. So if it's like, the person hit the ball, it's like you want people to be able to picture what's happening. And I find Harvard graduates write backwards, so it's actually harder to understand. I noticed that working with her, she always says the object last, so you have to wait till the last word to know what the heck she's talking about. And I was like, okay, interesting. So you pick up on those little things. So for intellectual types, I'd write like that. Polarizing types, I'd think of Andrew Tate, I like to relate them to someone I either know personally or like a public figure or someone from a movie, and then imagine that person's voice. And that at least gets you, like, 80, 90% there, and then you can work with the client on it.

Andres Sanchez [00:19:59]:

Okay, cool. And for me, I like to put myself out there. I suck at writing. It's always been the Achilles heel of me. Put me in a room with a bunch of people, and I will chop it up. I'll make a bunch of connections. I could speak well, comes to writing, it is just I should have paid more attention in school when it came to English class and things like that. How did you become a good writer? What were some of the attributes that you picked up through college and things like that that made you a good writer?

Taylin Simmonds  [00:20:24]:

You know what, man? I was kind of similar to you. I didn't pay attention to English class, didn't care. I almost never read growing up. I don't think I even really read any books until I was, like, 23 or something. So writing isn't something that's natural to me. But what I've noticed is that writing is essentially just organized thinking and the ability to convey ideas. That's how I like to think about it. At least I don't overcomplicate it. More than that is what idea am I trying to communicate? How do you make it as simple and easy to understand, and how would I speak it? Fortunately for me, having all those years as a college teacher, like seven plus years, the biggest thing I learned is you have to be able to organize information, because how else do you teach it? A lot of times people understand things, but they understand things on an intuition or intuitive level. If you ask them, how do you do that, what happens? They're like, I just do it. I don't know. I just have a feeling for it. But you can't teach somebody that way. That might be the end goal, but you can't teach. So what I learned through teaching was you have to be able to make the unconscious conscious and sequentially break it down. So it's like do A, then B, then C, then D, and that's essentially organized thinking. And if you look at writing, it's the same thing. Writing is just organized thinking. So if you can think more sequentially, make things easy to understand, ground them in metaphors, that's all to me, that good. Writing at the core really needs to be, unless you're maybe going to write crazy graphic novels or something, and people want all these crazy rhetoric tricks and all that, you can be seen as, like, a literary genius, but in today's world, I think people just want simple and easy to understand, and that is the goal. You don't have to be a writer. You just have to be good at communicating an idea.

Andres Sanchez [00:21:59]:

Awesome. Thank you for that. And don't give away all the sauce here, but if someone's listening here, like myself, because this is a selfish question, but there's definitely other people listening too, what would you suggest for someone. Like me who wants to get better at writing. Did you take courses masterminds? Did you just write and write and write until it started to get better? Maybe shed a little bit of light on that.

Taylin Simmonds  [00:22:20]:

You definitely can't be just like consistency with reflection and peer review. The consistency is not enough. You do need peer reflection or like reflection and peer review. But if I was to talk about rhetoric tricks or things that will just make you a pretty solid writer, like the 80 20 rule, if you read on Writing Well by I think it's by William, like Zingler or something like that, that book has the basic core principles of all. You really need to be like a good writer. And I would say that'll help you with just like basic writing and communication, like making stuff more concise, simpler, and easy to understand, putting objects before actions and things like that. And then the second tip, which is kind of an intermediate tip, but I think beginners could do it too, is to open up with some type of emotional element before you go into explaining something. That's not just writing, that's speaking, that's social dynamics. Like all of it. But if you're trying to explain something to someone, either use an analogy, ground it in a story from your life to get them emotionally invested, and then back it up with logic. It's like a very trite saying that everyone talks about, but almost no one on Twitter does it because they don't know how. So all you have to do is share a story, make an analogy, reference Star Wars or something, and then explain why it's relevant. And if you just do that in steps and you slowly work on the editing of good writing, you can actually get good at writing relatively quickly.

Andres Sanchez [00:23:41]:

All right, well, I got to write down, put some action items on my calendar, get a little better at writing. What do you think about AI? Are you excited about what AI offers? Are you somebody who's like, screw this thing, it's going to take away my business? Or are you somebody who's like, damn, I'm about a 30 x my output now because I have all these amazing.

Taylin Simmonds  [00:23:57]:

Tools at my disposal. As of right now, I'm not too worried about AI. At least with my level of specialization, I'm not in the future. It's hard to say with how exponential this technology will grow. There are certain aspects of it that I'm quite excited about. But here's the main thing to understand about AI for anyone that's listening is AI cannot think. AI is actually terrible at thinking. So the quality of AI writing is completely dependent on your ability to ask it better questions and more specific questions. For example, if we asked it, how do I do good writing? Like, how do I write good writing? It's too broad. I can't give you anything of substance. But if I said I am writing a fiction novel and I want to be referenced by Christopher Nolan. I also want it to be very clear and easy to understand, just like James Clear. I want it to start with this type of opening and I want it to go here and go here and go here within the arcs. I also want there to be tension here and I want this emotion to be injected. The main character needs to have these traits. That type of stuff has to be thought through and otherwise it'll give you something very generic or something that misses the mark. Maybe an analogy here is let's say that I've never been to Miami. Let's say I landed in Miami and I met a local and I say, hey, how do I get to my airbnb? They say, okay, you just go that way for five minutes. What does that even mean? I just start walking that way and be like so I'm supposed to go left or right here? I hit a traffic circle. Where do I exit the traffic circle? Next thing you know, I'm like so off course from where I'm supposed to be that it's like I got a 15 minutes walk to get back to it. Like AI is the exact same way. If you cannot think and understand something very well, you cannot effectively use AI in a competitive manner. So more and more the people that understand things and are specialists within certain domains will outcompete everyone else with AI in terms of productivity and output. But people that do not have skills or understanding and cannot think clearly will struggle to compete with AI in its current state. Of course.

Andres Sanchez [00:25:53]:

Yeah, that's great. That's my thought process on it as well. There's the ability now for the next twelve months for people to, like you said, be on top of the ball, learn how to use it, learn how to prompt it correctly, ingest all this amazing information and then 30 x their output. And then there's other people who are going to get left behind. Like in any new kind of disruptive market. I want to make sure because there's definitely people listening who may want to hire you may want to work with Ghostly. I'm a customer. How do I go about inquiring about it and then what does it look like for me once I've inquired and hired you?

Taylin Simmonds  [00:26:27]:

Yeah, so we have a qualifying form@ghostly.com and that's Ghostlii.com can also go to my Twitter account, Taylorsimmons, and you'll see there's a link there to Ghostly. We're pretty close to being at capacity. We've actually backed off our scale because I'm pivoting with my time to focus on other ventures as opposed to continuing to scale on the service industry side. But I think we probably have room for one or two more clients until we officially cap and stay at capacity.

Andres Sanchez [00:26:56]:

Okay, awesome. And then what does it look like if I'm one of those one or two clients. Are we going to just meet regularly and build out a strategy? Do you kind of you and your team bring a plan to the table?

Taylin Simmonds  [00:27:07]:

Yeah. So we like to open up with being like, okay, so what is it that you actually want? Is it followers? Is it leads? Is it brand? Is it all of the above? Because different content is required for different outcomes, so we'd have to get that out of the way first. And then we also have to figure out your level of investment that's required or that you're willing to put in. We've worked with clients that are like, hey, we want to review content maybe like once a month. Super hands off. We have an hour a month and that's it. If that's the case, no problem, we can work with that. But we do require a lot more resources. And if you want to include more personal stories and whatnot we do need to have a way to access those types of files or that type of information. So in that case, we can be really hands off with the right information. Or it could be a very hands on process where we meet once a week, we brainstorm comment or content together. We get stories, get direction. We're open to either or depending on what the outcome is. And we would definitely guide you on the outcome of what we do believe is best and make it a win win.

Andres Sanchez [00:28:02]:

Perfect. So for anybody listening, there it is. There's the lay of the land. If you're interested, make sure to follow up, go inquire, see if you're one of those, and also just go give Taylor a follow. Like, he's an amazing account. He tweets super cool things. I love to read the different threads that he tweets and the different information. So thank you for kind of outlining that because I know I've had times where there's been listeners and then I'll get DMs post episodes saying, how do I go access that? How do I use that? So I'm done with that happening. I make sure that I make people highlight and explain how it's going to go. So thank you for that. We're coming to the tail end here. We're coming to the end of this conversation. So what I like to do with every single guest, just to kind of remove ourselves from the business mindset and see kind of where you're at mentally, I ask a super simple question and please answer it with the first answer that comes to your mind or however you please. And that is, Taylor, what are you excited about in the near future?

Taylin Simmonds  [00:28:55]:

Thing I'm most excited about is I'm going to do ayahuasca in the Costa Rica jungle in like a week and a half.

Andres Sanchez [00:29:01]:

Hey, I think that's the best answer we've gotten so far. So we're only on episode I think this is going to be episode 1011, one of those. So I mean, shit, I hope that when this thing blows up, this episode and that answer stays as one of.

Taylin Simmonds  [00:29:14]:

The best answers, yeah, that'd be pretty awesome. It's going to be nerve wracking, but I'm going with some good friends. It's like a seven day retreat. You do it three times, shaman, psychologists, and the whole shebang. So it's something I'm really looking forward to. It'll be fun.

Andres Sanchez [00:29:28]:

Super cool, man. Well, I wish you the best and there's no way that I'm not reaching out to you after to get a little intel on how that experience went. So, again, thank you so much for coming on the show. Dude, it has been an absolute pleasure. The story is amazing. I've loved learning about new businesses that I've heard a lot about, but I haven't had this type of conversation with somebody who runs it, and ghost writing was one of the top things on my list of people to interact with and get a little more knowledge. So, again, thank you so much for coming on the show. For anybody listening that still made it here, that's still sticking around with us, all of Taylor's information is going to be linked in the bio for the lazy people. He already shouted it out, read it. So a few seconds ago, go back, he put the website and the name of his at. But for the people who actually do things the right way and click and read the description of these amazing videos, all of the stuff to find him, connect with him, interact with him, will be there. So, again, thank you so much for coming on the show, my man. It been an absolute pleasure. I am looking forward to continuing to stay in touch and building this relationship.

Taylin Simmonds  [00:30:30]:

Yeah, no, thank you. Andres mutual gracious.