Ep. 11 Rohith Kaliyur | The Twitter Blueprint to Personal Brand Growth

Andres Sanchez  [00:00:00]:

Talk a little bit about the struggles to get to that first dollar and then what it felt like after that first dollar.

Rohith Kaliyur [00:00:05]:

Dude, the biggest thing for me was mindset. And I know everyone, like, throws on the word mindset, and they're like, woo woo kind of stuff, but it's like, it's so real. The deeper I get into business, the more I realize it's like, mindset is the most important part of business. Everything else can be kind of learned. Everything else can kind of be, like, taught or experience. Now, obviously, there's some information that's harder to acquire than other information, but you will be successful. You can get to a multimillion dollar status without having all the information, if you have the right mindset. And you're just, like, every day you show up and you're just, like, hammering every single day, either outreach or with content or with paid traffic. I think Alex Mormosi said this, and he's like, either you do 100 pieces of outreach per day, 100 pieces of content per day, or $100 on ad spend per day. You just pick one and you hammer that and you show up every single day. There's no way. You don't just get filthy rich by the end of, like, a year. And so when you haven't made that first dollar, I think the biggest thing that gets in the way of people is they don't know it's possible.

Andres Sanchez  [00:01:22]:

Welcome back to the Virtual Ventures Podcast. I'm your host, Andres Sanchez. Today we have Roheth on the show. Roheth is a brand strategist who has worked with tons of people and CEOs to really help them create brands via social media, personal brands, and things like that. Roheth, thank you so much for coming on the show. I really appreciate it.

Rohith Kaliyur [00:01:41]:

Of course, man. Glad to be here.

Andres Sanchez  [00:01:43]:

And for anybody who's tuning in right now, make sure to, like, subscribe follow, show us that love. Help us continue to grow and be able to interview more amazing people like Roheth. I like to get it rolling right off the bat. I want everybody to be able to know a little bit more about you. Tell us who Roheth is and a little bit about your background.

Rohith Kaliyur [00:01:59]:

So kind of grew up in more of, like, a traditional kind of Indian household. Like, academics was always pretty important kind of thing. Progressed onwards, did the whole college kind of thing. Wish I had a cool college dropout story, but I don't. I finished that and decided to kind of go into data science. And so that's what I did when I was first working, like, the nine to five kind of thing, and still kind of am working that, starting this whole brand strategy thing on the side. But around early September this year, I decided, like, hey, I kind of want to take the leap into entrepreneurship and really dive into that kind of platform. For the longest time, I was camera shy. That was actually something that did hold me back for a period of time. And so I looked at all the platforms and I was looking at YouTube, Instagram, like Google, Facebook, Twitter, and every single platform it seems to deprioritize people who are anonymous, except for some reason, twitter specifically, it prioritizes people who are anonymous with those Platitude accounts and stuff because they write more generic content and people just like them more. And so I decided, hey, let me start off as one of those accounts. Let me have like a Platitude account. And so this past September, I launched that account and decided to start growing it around like a month in. And actually I should probably preface this with so I went on this guide, and it was like a guide written by this guy named Life Math Money, which is like a big Twitter Platitude account and kind of had like a guide breaking a lot of stuff down. And so I kind of said, you know what, I'm going to follow exactly what he says and start off there. And so for like a month or so, I kind of started applying the stuff he had. And it was decent advice, but it was more geared for people who were kind of more Platitude accounts and not necessarily personal brands. And so my growth was a little bit slower. Now, that guide has worked well for a lot of other people, but for me in particular, the branding was just not jiving super well with the strategy. And so I decided to join this guy's Cohort. He goes by Art of Purpose on Twitter and a lot of cool people. I learned a lot about the Twitter world in that sense, and I had a lot more of like an understanding on what kind of was going on with Twitter. And I gained something like 30, 40 followers once I was in that cohort, which was super impressed with at the time. Prior to the cohort, I'd gained maybe like 20 followers. So adding another 30, that was over double what I had originally come into it. So I was pretty happy. But I also kind of sat down and really thought to myself, like, hey, if I'm ever going to monetize this, I have to take a leap of faith and I have to really be willing to commit to something like a little bit more serious. And so that cohort ended around the end of December and early January, I kind of decided, you know what, let me actually take this more seriously and invest. And so I went really, really seriously into it. And I also decided, hey, if I'm going to invest a lot of money, I better invest it doing building my personal brand, not building up some Platitude account. So early January, I made the decision. And essentially over the next month or so, I invested 40K into various masterminds programs and mentorships and growth, like retweets and stuff like that just so that I could put myself in the best possible situation to become really, really good in this space and commit to this space. And then I just started launching. And once I started, I was writing, like, essentially I was writing a thread a day and four tweets on top of that. I was sending out 100 DMs a day, and I was commenting on like 200 accounts a day prior to the channel and then dialed that down to like, 150. Yeah, and I was in like, six different mastermind groups, constantly networking with people and just really trying to get exposure into the world of Twitter and how I could get the most possible results. And you invest all that money, you're kind of all in, you don't really.

Andres Sanchez  [00:05:57]:

Have a chance saying like, hey, you're all in.

Rohith Kaliyur [00:05:59]:

Really feeling this anymore. It was one of those situations where it was like, I was going to make this work. And so that's kind of what I decided to do. And now I've kind of gotten to a point where things are starting to kind of pay off. I've kind of been on the other end of the kind of the side of things, and now I'm kind of a lot more comfortable, I'm less nervous about whether or not I'm ever going to pay off, like forty k now. I know it's like it's very, very doable. A lot of people are so hesitant on whether or not it's possible to make that first dollar, but I can definitely say once you make that first dollar online, the rest is just a lot easier and it's a lot smoother, and I think anyone who really sets their mind to it can do it.

Andres Sanchez  [00:06:38]:

Yeah, that's awesome. And I can relate to you on a few of those things. Like, I had businesses prior to this podcast, but I refused to put a personal brand behind them. It was always my discord personality or my Twitter personality that had an NFT as a profile picture and no name, just my discord name, because that's where my businesses primarily ran off. And then I took the leap of faith into this and got so much more comfortable having my face out there. And it helped my networking so much. It helped my ability to go in and speak a lot better and come off with more confidence. So that was great. And then you gave us a ton of stuff to unpack right off the bat, which thank you for that. For anybody watching, there's never any set questions when we do this. So that was amazing. And I'd like to just start kind of at the beginning. What were the beginning days of starting at Twitter when you made that Platitude account, and at what point? What was really the catalyst to flipping the switch to like, all right, I'm going all in on this, and this is my strategy.

Rohith Kaliyur [00:07:29]:

Yeah, of course. So when I first made the Platitude account, I wasn't 100% committed. Like, I thought, hey, it would be cool if I made money on Twitter. But it wasn't like, I wasn't like, I have to make money on Twitter. And I think that's a very important mindset shift for people to have when they're trying to win a game that is very competitive. There are a lot of people on Twitter who are selling services, and the people that are going to win aren't the people that are like, it would be nice if I got a sale. They're the people that are like, I want this sale. I'm going to go after the sale. I'm going to give 110% to every single customer I work with. Those are the people that are going to win. And so I was kind of halfway in, and one of the areas that I was really stuck on was finding my niche. I spent a lot of time really wrestling with different skills and going down and figuring out, hey, where do I want to start? What do I want to do? And to anyone out there who's in the similar situation, it's really just picking something and going with it and knowing that you can change it later on if you want to. You're not, like, locked in. Looking back at it, there's so many people who live in this delusion where they're like, hey, if I pick something, I have to stick with that no matter what. And if I change it, everyone in my audience is not going to like me anymore and they're going to unfollow me. I'm like, no, if you build your brand the right way and you're being authentic about the things you're experimenting with and you are communicating with your audience and actually care about connecting with people, then when you change your niche, people are going to be like, that's natural. It's honestly slightly atypical for someone to be doing the same thing for, like, 2030 years straight. People jump around. People try different things. That's kind of the beauty of life. And so I think the biggest thing is the biggest kind of turning point for me was when I kind of picked a niche and decided to kind of really hammer on that niche and tell myself, you know what, I'm going to try to become as successful as possible at the niche that I choose and figure it out from there. And now it's like, I've been able to expand with the services that I've offer. I offer clients, like, multiple services. Now I'm able to expand and I'm able to really dive into a wider array of customer problems and figure out how I can best help customers solve those problems. But it all started by me picking one problem and getting people to trust me on my ability to solve that problem for other people. And so that's really kind of like the start of my journey. So initially, I was tweeting a lot about very generic stuff because when you don't pick a niche, you tweet about everything. And I was tweeting a lot of general business advice, and I was hoping people would come to me for, I don't even know, maybe like business coaching or something, which is the dumbest thing, looking back at it, because if you don't have business experience, you really have no business being a business coach. You're better off starting out and picking a skill, getting really good at that, either technical or that social skill, and then maybe building off of that and slowly from there becoming like a business person. But first you got to understand marketing, you got to understand sales, you got to understand product, you got to understand growth. There are so many parts of business you have to understand before you are qualified to teach business. So those people who are positioning themselves as like, hey, I'm a millionaire, even though they're not actually a millionaire, they're just screwing themselves and they don't understand why they're doing that.

Andres Sanchez  [00:10:45]:

Yeah, I love that point there at the end. I think there's a lot of phonies on social media. And I had an episode, I think, like two episodes back with Clint Murphy, who's one of the people who's created a big following on Twitter, and him and I spoke about how I think viewers, followers, subscribers, whatever you want to call them are going to demand more transparency and authenticity going forward as more and more people enter these spaces and start to take social media super serious. Because I think it's crazy to think that we've had social media for so long, but I think people aren't really widely adopting how seriously you could make money on it until now. I think I've seen more and more people kind of dive in and take that leap of faith. I think people are going to demand more authenticity and more transparency behind the account. So I love how because I think everybody has a little bit of that in them. Even when I started my Twitter, I was like, oh, I've founded a few businesses. I've been successful. If I just tweet, like, cool shit about what I did and how I did it, people are definitely going to just flood into my DMs and ask for help. No, they don't. I could tell you that firsthand. And it's also hard for people listening. It's really hard to narrow down what niche you want to do. And at least for me to just focus on one thing, my mind works in a million different ways. That's like a long winded answer. But I wanted to ask you for people listening, because a lot of the people that listen are trying to build brands, starting to build brands and are trying to navigate that part. And you said something really good early on, which was, people don't think you can make that first dollar online. But once you do, it actually starts happening. Talk a little bit about the struggles to get to that first dollar and then what it felt like after that first dollar.

Rohith Kaliyur [00:12:22]:

Oh yeah, dude. The biggest thing for me was mindset. And I know everyone throws on the word mindset and they're like woo woo kind of stuff, but it's so real. And the deeper I get into business, the more I realize it's like mindset is the most important part of business. Everything else can be kind of learned. Everything else can kind of be like taught or experienced. Now obviously there's some information that's harder to acquire than other information, but you will be successful. You can get to a multimillion dollar status without having all the information if you have the right mindset. And you're just like every day you show up and you're just like hammering every single day, like either outreach or with content or with paid traffic. I think Alex Mormosi said this and he's like, either you do 100 pieces of outreach per day, 100 pieces of content per day, or $100 on ad spend per day. You just pick one and you hammer that and you show up every single day. There's no way you don't just get filthy rich by the end of a year. And so when you haven't made that first dollar, I think the biggest thing that gets in the way of people is they don't know it's possible because they show up. And the only way they can pull off that first sale is by absolutely shafting themselves and over fulfilling taking on some insane package and being like, hey, I'll rewrite your landing page. I'll buy the domain, I'll set up all the logistics, I'll network with all of the vendors for like $200 and they're like, oh, I made the sale, but I have to do so much work, I might as well work a job. And now that's a whole nother conversation of people just not valuing themselves enough. But when it comes to making the first dollar, you just have to be consistent until it happens. And then once it happens, you realize, hey, I did it once, I can do it again. And sometimes if you talk to and a mentor of mine actually told him this, but it's like if you talk to 250 people and none of them want your product or your offer and you actually made an effort, you didn't just spam DM a bunch of people like the same stuff, you followed them. Maybe you interacted with some of their stuff and you actually genuinely care about solving their problems and you interact with 250 people and they're all not interested in your offer. Chances are there are one of two problems. One is your offer is just really bad, in which case you change your offer. Or two, people don't believe that you are an authority enough to execute on the offer that you are promising. That's number two, that typically happens when your offer is not very clear. A lot of the offers that are absolutely, like, killing it on Twitter right now are the ones where there is a very clear before and there is a very clear after. And you are positioning yourself as a person that can take the person from the before to the after. If that's not really clear, then people are just kind of confused. Like, if your offer is, I will help you feel healthier, can't I just do that with a Google search? Or if your offer is like, I will help you get more leads, how many more leads are you going to take? Like six months to get me like five leads? That's terrible. That's really bad. Or is there like a quantifiable result over a quantifiable time frame? I think that's a very important thing for people's offers to resonate. So if you talk to 250 people and they all aren't interested in your offer at the price point you say or like or they just don't believe in you, then you have to step back at that point and figure out how can you address the bigger problem of either increasing your authority, improving your offer, maybe changing your price, or just getting people to believe that you're a trustworthy person? These are all things that are very important if you want to see massive victory in this kind of space. But I'll tell you, the biggest thing of collecting that first dollar is like once you collect it, it shatters this wall where it's like you think it's possible. And then you collect the first dollar and you're like, someone out there trusts me to deliver some result for them and they are giving me money. And then you can just essentially keep raising the price until just people stop paying you. And you're like, okay, that's what the market values me right now. And that's what I have to either increase my skill set, improve my authority, or authenticity or whatever it takes to get to that next level and raise my prices to the next level. And that could mean adding just more value to the offer, or that could mean getting people to just believe you are a more valuable person and that hopping on like a 30 minutes or a 1 hour call with you is a valuable use of their time. Yeah.

Andres Sanchez  [00:16:57]:

And I'm curious for your opinion on this. What do you think about people who are starting out new? Because there's two sides to this one. What do you think about people that are starting out new working for free to create case studies and really build themselves up and bet on themselves almost. And then on the other spectrum, I know you kind of touched on it, and it was something I touched on in my last episode. What do you think about people just charging too little and that being a detriment to what they have or what their offers really showcases. That's two sides of the spectrum here.

Rohith Kaliyur [00:17:25]:

Yeah, so I think success is a product of lots of time or lots of money or both. You have to invest something. You have to be willing to give something up, especially when you're starting out. And so I'll first touch on the case study. One, I don't think that's a terrible idea. I think that's actually that could be a great idea, especially if you have no track record. What I would do, because that can be kind of a grueling process, is I would look in my existing network, I would look for friends and stuff like that and I'd be like, hey, I can do this for a case study or something. Because if you do it online, people might hold you more accountable. They might really drill you on. Even when it's for a testimonial, it can be very demoralizing. And so instead, if you go to a friend and you're like, hey, I'll do like an abridged version of this for a case study, you can now collect more case studies. And you know as well as I know it's like your level of success literally scales with the quantity of case studies you have. And so if you do abridged versions of the normal work that you would do for case studies, then that has a phenomenal result. You then get the traction you want. If your goal is to land clients really, really fast, then you should definitely do the case study thing. You should go to people and be like, hey, I'll do this for a case study and get like three case studies. And then every time you pitch a client, it's like, include the case study in your pitch and you'll just close so much more people compared to the people that are like, hey, I'm new, so I'll work for you for a discounted rate. And when I see those messages in my inbox, I almost always automatically DQ the person. It's not because I don't like the person. It's not because their approach is bad. It's because when someone charges me like a lower price and this kind of touches on that second question, I automatically assume that the quality is going to be lower. And so that means I'm going to have to revise their work. I'm going to have to check them. And yes, if you come to me and you charge me like 1000, 2000, $5,000, I might not be in a position where I can justify making that investment. But just because I can't justify making that investment doesn't mean that other people can't either. And so when you price your services high, your value is high. And if you're not getting people to pay you higher prices, then it usually means that they don't believe that the value is there. And so you have to prove that the value is there. And that's where the case studies really come into play, because it's like, hey, you show me this case study that you did for someone, I can now wrap my mind more around trusting you and provide that you will actually get me the intended result. And so one other thing that's also really helpful, which has helped me even when I was a beginner, it helped me charge high prices, was one, splitting into payment plans, giving people a way to split up the package. The second thing is having a guarantee attached to the offer. If you guarantee and give the person some kind of risk reversal, that will increase the amount of people that jump on your offer, because it says, hey, this person is someone who's willing to hold themselves accountable. It kind of derisks the proposition for the person paying you because they're like, hey, if I pay you and this goes really, really bad, I have a way to kind of bail out. And that's very appealing for a lot of people, especially if they're working with you as like a beginner. And so as you get better, you don't need to have guarantees because people just you just have such a big track record. But when you're starting out, it's very helpful and it helps you charge the prices that Envy Audi should be charging. I think people who go out there and charge like $200 for a landing page or something like that, I think they're wasting their time. Either they're massively undervaluing what their worth is to the customer, or they're giving the customer like a useless product, in which case the customer now has to redo everything. They've just wasted $200. So that's kind of like my take on that.

Andres Sanchez  [00:21:14]:

Yeah, no, I think that was great, and I think you wrap both of those in together because I do think they do correlate, and I think you hit on those points perfectly, and I agree with exactly what you're saying. I want to get a little more context on what you actually do. Let's talk about the brand strategist, Twitter brand strategist. Let's get a little deeper into some of that stuff.

Rohith Kaliyur [00:21:34]:

So essentially what I do is I help people build brands. I know that's like a super pop out answer, but it's like, right now I've been kind of expanding the range of services that I offer. So I help people grow on LinkedIn, Instagram, build out email automations, like, all of that stuff. Build out landing pages, like, the whole nine. But the main thing that a lot of people come to me for is Twitter. And so like, hey, I don't understand Twitter. I don't understand how to grow on Twitter, or I just don't have the time to grow on Twitter. I'm a busy CEO. I'm busy doing other high leverage activities in my business, and this is something that I can afford to farm out. And so that's where I kind of step in and I say, hey, based on kind of your budget. I can either coach you or I can work with you, like full time, essentially doing the stuff for you. And that's really kind of the scope of what I do. And so essentially for my main program that I offer people the main packages, I take people from absolute zero to like ten K followers within usually three months. Although lately with the algorithm changes, things are a lot more unpredictable. So what I say is I'll take you to ten K followers in three months if I don't, because the algorithm is being kind of weird. I'll work with you forever until I get you there, and then that way there's like that.

Andres Sanchez  [00:22:52]:

I love that.

Rohith Kaliyur [00:22:53]:

Hey, you're not at risk. I'm not in this time crunch where I'm like, I have to do this in order to make sure that I get you there. I'm giving you kind of like a way where we all kind of win. But the algorithm has been very unpredictable lately, so drilling down that exact figure in exactly three months, it's a tricky proposition. And so I really help people do that, and I help them turn their accounts into essentially lead generating machines. And so for me personally, I'm getting dozens of inbound leads every week and a healthy number of leads per month, and I actually have to DQ a lot of them because it's just like, I just can only work with the people with the highest potential. And so I kind of give my clients the guidance to set that up for themselves and or set that up for them, depending on the scope of the work that I'm doing. But all that's kind of encompassed in what I do. Usually if they want to expand other platforms, I help them do that. Or if they're like, hey, I want to develop a newsletter, build out email automations, build out landing pages, build out courses, communities, the whole nine, essentially help them out with everything end to end. But I usually lead with that Twitter offer because when people see the Twitter following, they just like, oh my God, this guy can definitely help me with that. So it's kind of you lead with the thing you are most credible in and then you use the success of that service to upsell them into other things. This is also a thing I would recommend a lot of people is like, lead with something you are very, very strong at, and when you over deliver for your client on what you lead with, then they trust you so much more to optimize their business in a cachet of other ways. And that's how you grow massive businesses, by dialing in customer retention, by building out systems, and by just having a track record for massive customer success.

Andres Sanchez  [00:24:41]:

Yeah, I think this is all great. And one, congratulations on being able to scale this up to what it's at now, for anybody listening, that might be. Like, shit, this is perfect for me, or this is something I want to get into. I know you're approachable on Twitter, that's how we got connected, but what does it look like from the customer's perspective? What type of budget should I have? What should I expect? Do I have to buy all of the services? Or is it kind of like, I can go Ala Carte, I need this, I need that, maybe break that down a little bit for anybody that's listening and might want to become a potential customer.

Rohith Kaliyur [00:25:10]:

Yeah. So it's fully ala. Carte. I'm not going to make someone buy all of my services to work with me. That would be a lot of money. That's unreasonable for a lot of people. So I typically have a Done with you kind of like one on one coaching, group coaching. And then I have a Done for you where obviously I just take over your account and do everything for you. And so the Done for you is definitely a higher price range just because and it really depends on the scope of the work that most customers want me to do for them. But what I'll do is I'll talk to a customer and I'll assess in my mind the difficulty of doing what they are asking me to do. And then I'll assign a price to that. So that ranges anywhere from usually around like ten to if a lot of people can't afford that, I also offer Done With You, like one on one coaching, and I typically charge around. Right now it's at two K. But as more people sign up for that and my time becomes more and more and more valuable, that number is probably going to go up. Just because I can only take on so many people. It's one on one. I can't do that with a million people. And so that's kind of where I'm at now. For a lot of people starting out, they don't have to go that high. I know high ticket pricing is like something that is important, but if you're charging someone like two K for coaching and you have like 20 followers, they're just not going to buy from you. I think a reasonable rate to charge people is like if you're starting out in the Done For You, like brand building kind of space, I would charge maybe like three K per month. That's like a healthy place to start. Maybe even like two K a month. Maybe even that price could be like a great place to start. I've definitely taken on clients for that size before. Even something like if you do like $200 for a few coaching sessions, I know that's lower ticket, but it's like you're literally just hopping on a call with someone and talking. And until you actually have a track record and strong success, you really have no business like coaching and giving people advice. So you can only really help the people behind you. And so when you're starting out, your value is just going to be a lot lower. But as you get more experienced and you dial in and hey, even if you work for free for a few customers, get some case studies, well, guess what that does to your rates? You can take them way up.

Andres Sanchez  [00:27:22]:

Way up.

Rohith Kaliyur [00:27:23]:

Yeah, that's the kind of thing where it really depends on where someone is at. But if they're starting out, those are pretty fair prices, I would think.

Andres Sanchez  [00:27:32]:

Yeah, I think that's great. And I think you touched on a follow up question for me, which is great. I was going to ask if you wanted to build this out, what does it look like? But you just went through and answered all that. So thank you. And then for anybody listening who might want to become a customer, now you know what to look for. Very approachable. So even if you don't know if you're in that budget, I suggest you reach out and at least find out because I could see how this could be really helpful to people and it's something you piqued my interest from this perspective because I'm working on growing my personal brand and using that to help grow this podcast. So I absolutely love everything you went and I hope people were taking some notes because I think this is going to be really beneficial to people listening, especially to our crowd on Twitter who loves to tune in and loves to continue to learn on how to grow themselves. A way for us kind of to step away from the business business conversation here as we come to the end. Happens every episode. Very simple question. What are you excited about in the near future?

Rohith Kaliyur [00:28:26]:

Excited about two things, man. First thing is I'm excited to work with a lot more incredible people, scale this business up and really just try to figure out ways where I can just really dial in how well I can serve customers and absolutely how much money I can just make people. Because my goal at the end of the day is I just want to make people as much money as I humanly can. And so that's one thing. I'm constantly studying this stuff and I'm super excited to try to figure out how to dial that in. The thing is, I'm having dinner with my family tonight, so I'm super excited about that. I think we're trying like a sushi restaurant. So really excited for that.

Andres Sanchez  [00:29:02]:

Love that.

Rohith Kaliyur [00:29:03]:

Love to dive in.

Andres Sanchez  [00:29:04]:

Yeah, no, I love that answer. Some people just can't disconnect from business, so I absolutely love that you're able to follow that up with something personal, which I think is great. It's always important to enjoy the little things like that. How can people follow you? I want to help the lazy people in the world who are not going to click the description. So maybe read out what your at name is on Twitter so that they know where to go connect with you.

Rohith Kaliyur [00:29:26]:

Yeah. So my at name on Twitter is just Rohif. Cullior last name is spelled K-A-L-I-Y-U-R. It's just my name. And yeah, it's pretty easy. I'm pretty approachable. If people want to shoot me, DMs hop on calls and just talk. I'm pretty open to that. Now, if you send me, like, three paragraphs on some kind of, like, tag at that if you're just normal and you're not weird, I'm happy to hop on calls with people. I'm not, like, huge. Like, you have to have 50,000 followers to talk with me. I'm not that kind of guy. Like, I'll hop on calls with a lot of people and yeah, find me on Twitter.

Andres Sanchez  [00:30:00]:

Awesome, man. I love that. All of Rohit's stuff is going to be linked in the description below. Thank you so much for coming on the show. It has been an absolute pleasure, and I'm really excited for this episode to come out and more people to hear this story and anybody that's made it this far again, like, subscribe comment, do all that good stuff and also make sure to go check out Rohit's stuff and like we've been saying, connect with him. If you're a business owner and you think this is perfect, go inquire about it. There's a ton of value in creating communities and creating your brands on social media. It is a huge, untapped market, especially for brands who have been around for a while and haven't really hopped on this new curb. So I suggest you guys go reach out. Roheth, again, thank you so much for coming on the show, and I'm super excited for this relationship to continue.

Rohith Kaliyur [00:30:43]:

Of course, man. Yeah, absolutely. Thanks for having me again. And it's always fun to talk about stories, get to know people, and dude, I'm looking forward to this episode coming out. Sure, you're going to crush it with your podcast, man, and excited to see where this takes you as well, my guy.

Andres Sanchez  [00:30:56]:

Yes, for sure. Thank you so much. I know that this is just the beginning of a great relationship, and I can't wait to win together.

Rohith Kaliyur [00:31:03]:

Boom. Let's do it.