As more and more businesses look to leverage social media to grow their brands, personal brand building has become an increasingly popular topic. On this episode of The Virtual Ventures Podcast, host Andres Sanchez speaks with guest Rohith Kaliyur, an expert in social media strategy and personal brand building.
Rohith shares his journey from growing up in a traditional Indian household where academics were paramount to developing his expertise in data science and building his personal brand on Twitter. Initially following advice from a Twitter Platitude account guide, Rohith found it ineffective for his personal branding goals. However, he found success by joining a cohort, investing $40k into mastermind programs, mentorships, and networking, and working diligently to write a thread a day, send out 100 DMs a day, and comment on 200 accounts a day.
Rohith now focuses on helping others build their personal and company brands through social media, offering services to help clients grow on various platforms, including Instagram, LinkedIn, and Twitter facilitating email automation and landing page building.
One of the prominent themes on the podcast episode was the importance of committing fully to personal brand building. Rohith emphasizes that success requires either investment of time, money, or both and that it's essential to give 110% to every customer to succeed. He suggests developing case studies as a quick way to gain traction and clients and emphasizes the need to have several case studies to increase one’s level of success. Rohith discourages charging low rates, emphasizing that it can be self-defeating and can lead to providing a useless product. He advises proving the value of one's services through case studies and guarantees, rather than lowering rates. Additionally, he recommends offering a risk reversal guarantee or splitting payments to attract clients, particularly when starting out.
Rohith believes that consistency and persistence are critical in building a personal brand and recommends focusing on one platform to create an effective strategy. He suggests picking a specific niche and then expanding services to solve a more extensive range of customer problems. However, he cautions against positioning oneself as a business coach without adequate experience or understanding of various aspects of business.
In terms of pricing, Rohith prices his services based on the difficulty of work and offers options like one-on-one coaching, group coaching, and "Done for You" account management. While he is open to working within a range of budgets, he emphasizes the importance of building up skills and experience before increasing prices and offering high-ticket pricing options.
The Virtual Ventures Podcast is an excellent resource for anyone looking to build their personal brand on social media. Rohith's insights and expertise on personal brand building provide actionable strategies for those looking to create a strong and lasting online presence.
In conclusion, building a strong personal brand is essential for both individuals and businesses. Through the Virtual Ventures Podcast, Rohith Kaliyur offers insights and practical advice for anyone looking to create a successful personal brand through social media. The podcast emphasizes the importance of committing fully to the process, building case studies as proof of value, and pricing in a way that reflects the quality of work and experience. Anyone interested in social media and personal branding should listen to the podcast and take advantage of the advice offered by Rohith Kaliyur.
Where to find Rohith 👇
Twitter: https://twitter.com/RohithKaliyur?s=20
Website: https://inspiringghost.carrd.co/
