Welcome back to another exciting episode of The Virtual Ventures Podcast! In this episode, our host, Andres Sanchez, dives deep into the world of marketing and entrepreneurship with the brilliant and inspiring Jess Chan. Jess, the founder and CEO of Longplay and Backbone, shares their journey, successes, and struggles over the past 10 years in the business world. Get ready for an enlightening conversation that will leave you motivated and inspired!
1. Overcoming Imposter Syndrome and Embracing Growth:
One of the key topics discussed in this episode is imposter syndrome, a common experience among entrepreneurs. Jess opens up about their personal encounters with this phenomenon, sharing how it can lead to feelings of failure and the constant need to do more. Despite these challenges, Jess expresses their excitement for learning and growing in their new business ventures. Their unyielding enthusiasm is truly contagious, reminding us to embrace our potential and not let imposter syndrome hold us back.
2. The Never-ending Quest for Knowledge:
With a thirst for knowledge, Jess is always on the lookout for new experiences and opportunities. One of the highlights mentioned in the episode is Jess's anticipation of a 5 meo DMT trip, a transformative experience that they plan to document for their "Diary of an Entrepreneur" series on Twitter. Such dedication to personal growth and sharing insights with others exemplifies Jess's commitment to constant learning and development.
3. A Future Book on the Emotional and Psychological Aspects of Entrepreneurship:
During the episode, Jess reveals their aspiration to publish a book in the future. This book will delve into the emotional and psychological aspects of entrepreneurship, shedding light on the hidden challenges that business owners often face. By addressing these topics, Jess aims to provide guidance and support to fellow entrepreneurs, creating a resource that dives deeper than traditional business guides.
4. Finding Jess Chan's Inspiring Content:
If you're interested in following Jess's journey and exploring their valuable content, you can find them on Twitter (@jesschan) and Instagram (@jesschan). Additionally, make sure to visit their personal website, jesschan.ca, where you can find updates on their latest projects and gain further insights into their entrepreneurial world. Jess's contributions can also be explored on the Longplay and Backbone websites, which provide valuable resources for direct-to-consumer e-commerce brands.
5. The Evolution of Longplay and Backbone:
In the episode, Jess shares the origins of Longplay and Backbone, their marketing agencies for D2C e-commerce brands. Starting with email marketing as their core service, Jess highlights its scalability and business model, explaining how the company later expanded to include other channels such as SMS and direct mail. Importantly, Jess emphasizes the power of retention marketing and focuses on keeping customers for the long term, rather than offering paid ads as a service. In an era where customer acquisition is becoming increasingly challenging and expensive, this long-term approach to marketing is a game-changer.
6. Recognizing Strengths and Building Strong Teams:
Another valuable insight from this episode is the importance of recognizing one's strengths and weaknesses as a CEO or founder. Jess offers advice on hiring the right people or implementing effective coaching and team environments to compensate for areas where one may not excel. Empowering and supporting talented individuals is key to building a strong, cohesive team that can drive success and growth.
Conclusion:
The conversation between Andres Sanchez and Jess Chan in this episode of The Virtual Ventures Podcast truly enlightens and inspires. From overcoming imposter syndrome to embracing continuous growth, Jess's story highlights the challenges and triumphs of entrepreneurship. Their dedication to sharing knowledge and empowering others sets an example for aspiring entrepreneurs. So, don't miss out on this incredible episode, and stay tuned for more fascinating insights and stories of virtual ventures.
Remember to subscribe to The Virtual Ventures Podcast on your favorite podcast platform to stay updated with the latest episodes and follow us on social media for more exciting content!
Keywords: entrepreneurship, imposter syndrome, growth, personal development, Diary of an Entrepreneur, book, content creator, Jess Chan, Longplay, Backbone, marketing agency, direct-to-consumer e-commerce, retention marketing, team building.
